{"id":33426,"date":"2023-11-09T18:14:38","date_gmt":"2023-11-09T18:14:38","guid":{"rendered":"https:\/\/isafespend.com\/personal-finance\/wealth\/how-are-your-prospects-finding-yourethinking-rias-social-strategy\/"},"modified":"2023-11-09T18:14:40","modified_gmt":"2023-11-09T18:14:40","slug":"how-are-your-prospects-finding-yourethinking-rias-social-strategy","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=33426","title":{"rendered":"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy"},"content":{"rendered":"
\n

It\u2019s 2023, do you know where your clients are?<\/p>\n

For much of the last 25 years, if a wealth management firm wanted a client to find them, they had to rely on Google
\n GOOG
\n <\/fbs-ticker> search or referral through professional contacts. But the times are changing and that means making sure your firm and its advisors are searchable.<\/p>\n

While Google held more than 90% of the global search engine market as of June 2022, fewer people rely on the search engine as much as they used to. Other social media platforms such as Reddit, TikTok, and X (formerly known as Twitter) are becoming first destinations for finding information quickly.<\/p>\n

When people do use Google \u2014 once one of the most reliable search tools \u2014they\u2019re increasingly finding search results crowded by advertisements and so-called \u201cSEO-spam.\u201d What that means is if you want your firm to be noticed on Google, you have to hope that your clients and prospects are patient enough to do some scrolling.<\/p>\n

So what does this mean for wealth managers? No one expects Google to go the way of the Yellow Pages any time soon, but RIAs should be mindful that if traditional search engine results become more cluttered, it\u2019s just good business to have a presence on other platforms such as LinkedIn, X, and perhaps even TikTok. For starters, that just means having more representation across platforms, but it also helps to move your firm\u2019s results up in Google’s search results.<\/p>\n

<\/fbs-ad><\/p>\n

That does not mean simply copying and pasting the same message across platforms or veering too far from the firm\u2019s message to appear hip on certain platforms. There likely isn\u2019t a large audience for RIA TikTok dances, for instance.<\/p>\n

LinkedIn remains the dominant spot for corporate networking. This is where advisors may want to be connected with others related to the industry \u2014 such as accountants and estate planning attorneys \u2014 for business development. It is also a fantastic platform for showing your firm\u2019s thought leadership. While there may be a temptation to share a firm\u2019s full white paper or investment outlook, a better strategy could be showing a snippet of your firm\u2019s findings, perhaps in an infographic form, to drive engagement. Also, it\u2019s important to not just highlight the firm on LinkedIn but also the firm\u2019s advisors and other client-facing employees.<\/p>\n

These days, it\u2019s rare that people are just searching for a financial advisor by firm name. They are also going to look for the people involved, which is why it\u2019s important to make sure that advisors \u2014 and their work \u2014 are findable on Google and LinkedIn.<\/p>\n

If LinkedIn is the natural hub for RIAs, then platforms such as TikTok and Instagram would be at the other extreme end of the spectrum. TikTok, for starters, is the fastest growing social media platform and more than 60% of Gen Z uses the platform daily, according to a Morning Consult report.<\/p>\n

TikTok and Instagram may not be the platforms to wow users with investment insights \u2014 especially between dance videos, but firms may want to show off their expertise in other ways. Roughly two-thirds of Gen Z and three-quarters of millennials say they feel they are starting out financially behind other generations. Using a platform such as TikTok or Instagram to promote financial literacy or making short videos explaining the financial issues of the day \u2014 such as high mortgage rates and the resumption of student loan payments \u2014 could be one way to build trust with this demographic. For this age group, videos can also be a potential recruiting tool to inform young adults about careers in finance.<\/p>\n

To be sure, it\u2019s a totally distinct strategy than the one being used on sites like LinkedIn but it can be just as crucial for business growth. Just remember, if your clients and contacts may have a hard time finding you on Google, you\u2019ll want to be online at the next place they look.<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s 2023, do you know where your clients are? For much of the last 25 years, if a wealth management firm wanted a client to find them, they had to rely on Google GOOG search or referral through professional contacts. But the times are changing and that means making sure your firm and its advisors<\/p>\n","protected":false},"author":1,"featured_media":33427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[],"class_list":{"0":"post-33426","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wealth"},"yoast_head":"\nHow Are Your Prospects Finding You?Rethinking RIAs Social Strategy | iSafeSpend<\/title>\n<meta name=\"description\" content=\"It\u2019s 2023, do you know where your clients are? For much of the last 25 years, if a wealth management firm wanted a client to find them, they had to rely\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isafespend.com\/?p=33426\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy | iSafeSpend\" \/>\n<meta property=\"og:description\" content=\"It\u2019s 2023, do you know where your clients are? For much of the last 25 years, if a wealth management firm wanted a client to find them, they had to rely\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isafespend.com\/?p=33426\" \/>\n<meta property=\"og:site_name\" content=\"iSafeSpend\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-09T18:14:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T18:14:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/11\/1699553679_0x0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1386\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/isafespend.com\/?p=33426#article\",\"isPartOf\":{\"@id\":\"https:\/\/isafespend.com\/?p=33426\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf\"},\"headline\":\"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy\",\"datePublished\":\"2023-11-09T18:14:38+00:00\",\"dateModified\":\"2023-11-09T18:14:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/isafespend.com\/?p=33426\"},\"wordCount\":674,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/isafespend.com\/#organization\"},\"articleSection\":[\"Wealth\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/isafespend.com\/?p=33426#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/isafespend.com\/?p=33426\",\"url\":\"https:\/\/isafespend.com\/?p=33426\",\"name\":\"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy | iSafeSpend\",\"isPartOf\":{\"@id\":\"https:\/\/isafespend.com\/#website\"},\"datePublished\":\"2023-11-09T18:14:38+00:00\",\"dateModified\":\"2023-11-09T18:14:40+00:00\",\"description\":\"It\u2019s 2023, do you know where your clients are? For much of the last 25 years, if a wealth management firm wanted a client to find them, they had to rely\",\"breadcrumb\":{\"@id\":\"https:\/\/isafespend.com\/?p=33426#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/isafespend.com\/?p=33426\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/isafespend.com\/?p=33426#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/isafespend.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/isafespend.com\/#website\",\"url\":\"https:\/\/isafespend.com\/\",\"name\":\"Solutions For Real\",\"description\":\"Latest Finance News and Updates\",\"publisher\":{\"@id\":\"https:\/\/isafespend.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/isafespend.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/isafespend.com\/#organization\",\"name\":\"Solutions For Real\",\"url\":\"https:\/\/isafespend.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png\",\"contentUrl\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png\",\"width\":690,\"height\":64,\"caption\":\"Solutions For Real\"},\"image\":{\"@id\":\"https:\/\/isafespend.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png\",\"contentUrl\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/isafespend.com\"],\"url\":\"https:\/\/isafespend.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy | iSafeSpend","description":"It\u2019s 2023, do you know where your clients are? For much of the last 25 years, if a wealth management firm wanted a client to find them, they had to rely","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isafespend.com\/?p=33426","og_locale":"en_US","og_type":"article","og_title":"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy | iSafeSpend","og_description":"It\u2019s 2023, do you know where your clients are? For much of the last 25 years, if a wealth management firm wanted a client to find them, they had to rely","og_url":"https:\/\/isafespend.com\/?p=33426","og_site_name":"iSafeSpend","article_published_time":"2023-11-09T18:14:38+00:00","article_modified_time":"2023-11-09T18:14:40+00:00","og_image":[{"width":1386,"height":900,"url":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/11\/1699553679_0x0.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isafespend.com\/?p=33426#article","isPartOf":{"@id":"https:\/\/isafespend.com\/?p=33426"},"author":{"name":"News Room","@id":"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf"},"headline":"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy","datePublished":"2023-11-09T18:14:38+00:00","dateModified":"2023-11-09T18:14:40+00:00","mainEntityOfPage":{"@id":"https:\/\/isafespend.com\/?p=33426"},"wordCount":674,"commentCount":0,"publisher":{"@id":"https:\/\/isafespend.com\/#organization"},"articleSection":["Wealth"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isafespend.com\/?p=33426#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isafespend.com\/?p=33426","url":"https:\/\/isafespend.com\/?p=33426","name":"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy | iSafeSpend","isPartOf":{"@id":"https:\/\/isafespend.com\/#website"},"datePublished":"2023-11-09T18:14:38+00:00","dateModified":"2023-11-09T18:14:40+00:00","description":"It\u2019s 2023, do you know where your clients are? For much of the last 25 years, if a wealth management firm wanted a client to find them, they had to rely","breadcrumb":{"@id":"https:\/\/isafespend.com\/?p=33426#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isafespend.com\/?p=33426"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/isafespend.com\/?p=33426#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isafespend.com\/"},{"@type":"ListItem","position":2,"name":"How Are Your Prospects Finding You?Rethinking RIAs Social Strategy"}]},{"@type":"WebSite","@id":"https:\/\/isafespend.com\/#website","url":"https:\/\/isafespend.com\/","name":"Solutions For Real","description":"Latest Finance News and Updates","publisher":{"@id":"https:\/\/isafespend.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isafespend.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/isafespend.com\/#organization","name":"Solutions For Real","url":"https:\/\/isafespend.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/isafespend.com\/#\/schema\/logo\/image\/","url":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png","contentUrl":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png","width":690,"height":64,"caption":"Solutions For Real"},"image":{"@id":"https:\/\/isafespend.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/isafespend.com\/#\/schema\/person\/image\/","url":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png","contentUrl":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png","caption":"News Room"},"sameAs":["https:\/\/isafespend.com"],"url":"https:\/\/isafespend.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts\/33426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33426"}],"version-history":[{"count":1,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts\/33426\/revisions"}],"predecessor-version":[{"id":33428,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts\/33426\/revisions\/33428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/media\/33427"}],"wp:attachment":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}