{"id":34988,"date":"2023-11-16T08:26:07","date_gmt":"2023-11-16T08:26:07","guid":{"rendered":"https:\/\/isafespend.com\/news\/the-no-1-industry-gen-z-wants-to-work-in-according-to-new-research-its-not-tech\/"},"modified":"2023-11-16T08:26:09","modified_gmt":"2023-11-16T08:26:09","slug":"the-no-1-industry-gen-z-wants-to-work-in-according-to-new-research-its-not-tech","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=34988","title":{"rendered":"The No. 1 industry Gen Z wants to work in, according to new research\u2014it’s not tech"},"content":{"rendered":"
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You won’t find the most popular careers among young people in Silicon Valley or on Wall Street.\u00a0<\/p>\n

Media and entertainment is the top industry Gen Z wants to work in, beating tech, health care and education, according to a new report from Samsung and Morning Consult.<\/p>\n

The report, which surveyed over 1,000 Americans ages 16 to 25, found that Gen Z values flexible, creative jobs and careers where they can maintain a healthy work-life balance.<\/p>\n

“Lifestyle is a big part of the attraction,” says Ann Woo, the head of corporate citizenship at Samsung Electronics America. “Media and entertainment is a creative industry that offers flexibility and self-expression, two of the most important attributes younger workers want in a job.”<\/p>\n<\/div>\n

Work-life balance trumps job security\u00a0<\/h2>\n
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To be fair, 2023 has been a tough year to work in media and entertainment. Both WGA and SAG-AFTRA members went on strike for several months and companies have had to grapple with declining ad revenue and unprofitable streaming businesses.<\/p>\n

Entertainment alone has lost over 44,000 jobs since May, at least partly due to the strikes, the Bureau of Labor Statistics reports.<\/p>\n

Even so, Gen Z is a social generation that places a high value on community and societal impact over job security in their careers, Woo points out.<\/p>\n

In several surveys, including the one from Samsung and Morning Consult, strong work-life balance, learning and development opportunities and creative freedom ranked as the top priorities for early career professionals.<\/p>\n<\/div>\n

Gen Z wants to become influencers \u2014 or have the freedom to change their minds<\/h2>\n
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Gen Z is increasingly gravitating toward media and entertainment careers in part because more young people see social media influencing as a viable career path.<\/p>\n

Some 57% of Gen Zers said they would like to become an influencer if given the chance, according to a recent report from Morning Consult.\u00a0<\/p>\n

The rising popularity of platforms such as TikTok, Instagram and YouTube has created a new class of entrepreneurs called “creators,” a group that includes freelancers, business coaches, gamers and other professionals who share and monetize their expertise on these platforms.<\/p>\n

“Extremely online” Gen Zers, Woo notes, quickly realized that “as soon as you start producing content that attracts a following, you can get paid and become a business.”\u00a0<\/p>\n

Even as more young people turn their attention toward influencing and entrepreneurship, it doesn’t mean they’ll stay in these careers forever \u2014 and that’s part of the appeal, says Woo.\u00a0<\/p>\n

Gen Z plans to switch careers at a faster clip than previous generations, and according to a new report from EY, nearly 40% of Gen Zers have both a job and side hustle, with some <\/strong>aiming to become self-employed and others hoping to retire early.<\/p>\n

Of all industries, media and entertainment has gained a reputation for being one of the most flexible, which is why Gen Z sees it as the most promising path to achieve their career goals “no matter how often those change,” adds Woo.<\/p>\n

Get CNBC’s\u00a0<\/em>free Warren Buffett Guide to Investing<\/em>, which distills the billionaire’s No. 1 best piece of advice for regular investors, do’s and don’ts, and three key investing principles into a clear and simple guidebook.<\/em><\/p>\n

DON’T MISS:<\/strong>\u00a0Want to be smarter and more successful with your money, work & life?\u00a0<\/em>Sign up for our new newsletter<\/em>!<\/p>\n

Check out:<\/strong><\/em><\/p>\n

50% of Gen Z wants to ditch corporate jobs and run their own businesses, according to new research<\/strong><\/em><\/p>\n<\/div>\n

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Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You won’t find the most popular careers among young people in Silicon Valley or on Wall Street.\u00a0 Media and entertainment is the top industry Gen Z wants to work in, beating tech, health care and education, according to a new report from Samsung and Morning Consult. 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