{"id":43404,"date":"2025-07-03T20:54:03","date_gmt":"2025-07-03T20:54:03","guid":{"rendered":"https:\/\/isafespend.com\/?p=43404"},"modified":"2025-07-03T20:54:04","modified_gmt":"2025-07-03T20:54:04","slug":"starbucks-execs-can-earn-millions-in-performance-stock-grants","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=43404","title":{"rendered":"Starbucks Execs Can Earn Millions in Performance Stock Grants"},"content":{"rendered":"
\n

Starbucks CEO Brian Niccol has been on a mission to turn around the coffeehouse’s lagging sales through a variety of measures, from dress codes to menu changes. Now, the company is offering executives massive stock grants if they can help make it happen.<\/p>\n

The stock grants have a $6 million target value, Bloomberg reports, and are based on performance. In a regulatory filing on Wednesday, Starbucks said the restricted stock units are eligible to vest after the company’s 2027 fiscal year, or in late September 2027.<\/p>\n

Related:<\/b> Starbucks Is Hiring a ‘Global Content Creator’ to Travel, Drink Coffee, and Get Paid Six Figures<\/p>\n

Niccol’s wants his “Back to Starbucks” plan enacted “as quickly as possible,” the filing says.<\/p>\n

The company is also hiring 3,000 more baristas as part of Niccol’s plan to improve sales after five consecutive quarters of declines. Starbucks reported in May that same-store sales dropped 1% in the first quarter of 2025, falling short of Wall Street expectations.<\/p>\n

The awards “include a goal of meaningfully reducing operating expenses to support continued investment in the in-store experience,” the filing says, per Bloomberg.<\/p>\n

Related:<\/b> Starbucks Is Hiring In-Store Human Workers After Replacing People With Machines \u2014 and Finding It Didn’t Work<\/p>\n<\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Starbucks CEO Brian Niccol has been on a mission to turn around the coffeehouse’s lagging sales through a variety of measures, from dress codes to menu changes. Now, the company is offering executives massive stock grants if they can help make it happen. The stock grants have a $6 million target value, Bloomberg reports, and<\/p>\n","protected":false},"author":1,"featured_media":43405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[32],"class_list":{"0":"post-43404","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-make-money","8":"tag-featured"},"yoast_head":"\nStarbucks Execs Can Earn Millions in Performance Stock Grants | iSafeSpend<\/title>\n<meta name=\"description\" content=\"Starbucks CEO Brian Niccol has been on a mission to turn around the coffeehouse's lagging sales through a variety of measures, from dress codes to menu\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isafespend.com\/?p=43404\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks Execs Can Earn Millions in Performance Stock Grants | iSafeSpend\" \/>\n<meta property=\"og:description\" content=\"Starbucks CEO Brian Niccol has been on a mission to turn around the coffeehouse's lagging sales through a variety of measures, from dress codes to menu\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isafespend.com\/?p=43404\" \/>\n<meta property=\"og:site_name\" content=\"iSafeSpend\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T20:54:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-03T20:54:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/07\/1751572290-Starbucks-ceo-2217512119.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/isafespend.com\/?p=43404#article\",\"isPartOf\":{\"@id\":\"https:\/\/isafespend.com\/?p=43404\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf\"},\"headline\":\"Starbucks Execs Can Earn Millions in Performance Stock Grants\",\"datePublished\":\"2025-07-03T20:54:03+00:00\",\"dateModified\":\"2025-07-03T20:54:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/isafespend.com\/?p=43404\"},\"wordCount\":214,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/isafespend.com\/#organization\"},\"keywords\":[\"Featured\"],\"articleSection\":[\"Make Money\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/isafespend.com\/?p=43404#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/isafespend.com\/?p=43404\",\"url\":\"https:\/\/isafespend.com\/?p=43404\",\"name\":\"Starbucks Execs Can Earn Millions in Performance Stock Grants | iSafeSpend\",\"isPartOf\":{\"@id\":\"https:\/\/isafespend.com\/#website\"},\"datePublished\":\"2025-07-03T20:54:03+00:00\",\"dateModified\":\"2025-07-03T20:54:04+00:00\",\"description\":\"Starbucks CEO Brian Niccol has been on a mission to turn around the coffeehouse's lagging sales through a variety of measures, from dress codes to menu\",\"breadcrumb\":{\"@id\":\"https:\/\/isafespend.com\/?p=43404#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/isafespend.com\/?p=43404\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/isafespend.com\/?p=43404#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/isafespend.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Starbucks Execs Can Earn Millions in Performance Stock Grants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/isafespend.com\/#website\",\"url\":\"https:\/\/isafespend.com\/\",\"name\":\"Solutions For Real\",\"description\":\"Latest Finance News and Updates\",\"publisher\":{\"@id\":\"https:\/\/isafespend.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/isafespend.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/isafespend.com\/#organization\",\"name\":\"Solutions For Real\",\"url\":\"https:\/\/isafespend.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png\",\"contentUrl\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png\",\"width\":690,\"height\":64,\"caption\":\"Solutions For Real\"},\"image\":{\"@id\":\"https:\/\/isafespend.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png\",\"contentUrl\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/isafespend.com\"],\"url\":\"https:\/\/isafespend.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Starbucks Execs Can Earn Millions in Performance Stock Grants | iSafeSpend","description":"Starbucks CEO Brian Niccol has been on a mission to turn around the coffeehouse's lagging sales through a variety of measures, from dress codes to menu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isafespend.com\/?p=43404","og_locale":"en_US","og_type":"article","og_title":"Starbucks Execs Can Earn Millions in Performance Stock Grants | iSafeSpend","og_description":"Starbucks CEO Brian Niccol has been on a mission to turn around the coffeehouse's lagging sales through a variety of measures, from dress codes to menu","og_url":"https:\/\/isafespend.com\/?p=43404","og_site_name":"iSafeSpend","article_published_time":"2025-07-03T20:54:03+00:00","article_modified_time":"2025-07-03T20:54:04+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/07\/1751572290-Starbucks-ceo-2217512119.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isafespend.com\/?p=43404#article","isPartOf":{"@id":"https:\/\/isafespend.com\/?p=43404"},"author":{"name":"News Room","@id":"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf"},"headline":"Starbucks Execs Can Earn Millions in Performance Stock Grants","datePublished":"2025-07-03T20:54:03+00:00","dateModified":"2025-07-03T20:54:04+00:00","mainEntityOfPage":{"@id":"https:\/\/isafespend.com\/?p=43404"},"wordCount":214,"commentCount":0,"publisher":{"@id":"https:\/\/isafespend.com\/#organization"},"keywords":["Featured"],"articleSection":["Make Money"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isafespend.com\/?p=43404#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isafespend.com\/?p=43404","url":"https:\/\/isafespend.com\/?p=43404","name":"Starbucks Execs Can Earn Millions in Performance Stock Grants | iSafeSpend","isPartOf":{"@id":"https:\/\/isafespend.com\/#website"},"datePublished":"2025-07-03T20:54:03+00:00","dateModified":"2025-07-03T20:54:04+00:00","description":"Starbucks CEO Brian Niccol has been on a mission to turn around the coffeehouse's lagging sales through a variety of measures, from dress codes to menu","breadcrumb":{"@id":"https:\/\/isafespend.com\/?p=43404#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isafespend.com\/?p=43404"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/isafespend.com\/?p=43404#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isafespend.com\/"},{"@type":"ListItem","position":2,"name":"Starbucks Execs Can Earn Millions in Performance Stock Grants"}]},{"@type":"WebSite","@id":"https:\/\/isafespend.com\/#website","url":"https:\/\/isafespend.com\/","name":"Solutions For Real","description":"Latest Finance News and Updates","publisher":{"@id":"https:\/\/isafespend.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isafespend.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/isafespend.com\/#organization","name":"Solutions For Real","url":"https:\/\/isafespend.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/isafespend.com\/#\/schema\/logo\/image\/","url":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png","contentUrl":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png","width":690,"height":64,"caption":"Solutions For Real"},"image":{"@id":"https:\/\/isafespend.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/isafespend.com\/#\/schema\/person\/image\/","url":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png","contentUrl":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png","caption":"News Room"},"sameAs":["https:\/\/isafespend.com"],"url":"https:\/\/isafespend.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts\/43404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43404"}],"version-history":[{"count":1,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts\/43404\/revisions"}],"predecessor-version":[{"id":43406,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts\/43404\/revisions\/43406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/media\/43405"}],"wp:attachment":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}