{"id":43759,"date":"2025-07-20T21:22:03","date_gmt":"2025-07-20T21:22:03","guid":{"rendered":"https:\/\/isafespend.com\/?p=43759"},"modified":"2025-07-20T21:22:04","modified_gmt":"2025-07-20T21:22:04","slug":"amazon-ring-founder-use-ai-if-you-want-a-promotion","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=43759","title":{"rendered":"Amazon Ring Founder: Use AI If You Want a Promotion"},"content":{"rendered":"
\n

Ring founder Jamie Siminoff is back at Amazon after a two-year break, now leading the tech giant’s home security camera division as a VP. The division is called RBKS for its entities: Ring, Blink, Key (in-home delivery service), and Sidewalk (wireless network).<\/p>\n

And according to an email viewed by Business Insider<\/i>, if employees at RBKS want a promotion, their applications will now have to describe how they use AI at work. This is meant to reward “innovative thinking” and promote speed and efficiency, Siminoff wrote.<\/p>\n

Related:<\/b> ‘No Longer Optional’: Microsoft Staff Mandated to Use AI at Work<\/p>\n

“When we combine innovative technology with our missions, we create something truly special,” Siminoff wrote in the email viewed by Business Insider<\/i>.<\/p>\n

Siminoff famously pitched his video doorbell company, then called “Doormat,” on “Shark Tank” in 2013 and left without a deal. Then, after the company was acquired in 2018 for a reported $1 billion by Amazon, he went back on the show, this time as a Shark investor, sitting alongside Kevin O’Leary and Mark Cuban, the same people who rejected him years prior.<\/p>\n

Amazon isn’t the only tech giant that’s requiring the use of AI for promotions and performance reviews.<\/p>\n

In June, Microsoft also began considering formal metrics for evaluating how much employees use AI during the workday.<\/p>\n

Julia Liuson, president of the developer division at Microsoft, reportedly sent an email to managers that said “using AI is no longer optional,” and the time spent using internal AI tools, both in-house and from the competition, should be measured in employee performance reviews.<\/p>\n

Related: <\/b>Duolingo’s CEO Clarifies AI Stance After Backlash \u2014 Read the Memo<\/p>\n

Join top CEOs, founders and operators at the<\/i> <\/i>Level Up conference<\/i> to unlock strategies for scaling your business, boosting revenue and building sustainable success.<\/i><\/p>\n<\/div>\n

\n
\n

Ring founder Jamie Siminoff is back at Amazon after a two-year break, now leading the tech giant’s home security camera division as a VP. The division is called RBKS for its entities: Ring, Blink, Key (in-home delivery service), and Sidewalk (wireless network).<\/p>\n

And according to an email viewed by Business Insider<\/i>, if employees at RBKS want a promotion, their applications will now have to describe how they use AI at work. This is meant to reward “innovative thinking” and promote speed and efficiency, Siminoff wrote.<\/p>\n

Related:<\/b> ‘No Longer Optional’: Microsoft Staff Mandated to Use AI at Work<\/p>\n<\/div>\n

\n
\n

\n The rest of this article is locked.\n <\/p>\n

\n Join Entrepreneur+<\/span> today for access.\n <\/p>\n<\/p><\/div>\n<\/div><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ring founder Jamie Siminoff is back at Amazon after a two-year break, now leading the tech giant’s home security camera division as a VP. The division is called RBKS for its entities: Ring, Blink, Key (in-home delivery service), and Sidewalk (wireless network). And according to an email viewed by Business Insider, if employees at RBKS<\/p>\n","protected":false},"author":1,"featured_media":43760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[32],"class_list":{"0":"post-43759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing","8":"tag-featured"},"yoast_head":"\nAmazon Ring Founder: Use AI If You Want a Promotion | iSafeSpend<\/title>\n<meta name=\"description\" content=\"Ring founder Jamie Siminoff is back at Amazon after a two-year break, now leading the tech giant's home security camera division as a VP. The division is\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isafespend.com\/?p=43759\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Ring Founder: Use AI If You Want a Promotion | iSafeSpend\" \/>\n<meta property=\"og:description\" content=\"Ring founder Jamie Siminoff is back at Amazon after a two-year break, now leading the tech giant's home security camera division as a VP. The division is\" \/>\n<meta property=\"og:url\" content=\"https:\/\/isafespend.com\/?p=43759\" \/>\n<meta property=\"og:site_name\" content=\"iSafeSpend\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-20T21:22:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-20T21:22:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/07\/1752861838-Jamie-Siminoff-1244458757.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"News Room\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"News Room\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/isafespend.com\/?p=43759#article\",\"isPartOf\":{\"@id\":\"https:\/\/isafespend.com\/?p=43759\"},\"author\":{\"name\":\"News Room\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf\"},\"headline\":\"Amazon Ring Founder: Use AI If You Want a Promotion\",\"datePublished\":\"2025-07-20T21:22:03+00:00\",\"dateModified\":\"2025-07-20T21:22:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/isafespend.com\/?p=43759\"},\"wordCount\":422,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/isafespend.com\/#organization\"},\"keywords\":[\"Featured\"],\"articleSection\":[\"Investing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/isafespend.com\/?p=43759#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/isafespend.com\/?p=43759\",\"url\":\"https:\/\/isafespend.com\/?p=43759\",\"name\":\"Amazon Ring Founder: Use AI If You Want a Promotion | iSafeSpend\",\"isPartOf\":{\"@id\":\"https:\/\/isafespend.com\/#website\"},\"datePublished\":\"2025-07-20T21:22:03+00:00\",\"dateModified\":\"2025-07-20T21:22:04+00:00\",\"description\":\"Ring founder Jamie Siminoff is back at Amazon after a two-year break, now leading the tech giant's home security camera division as a VP. The division is\",\"breadcrumb\":{\"@id\":\"https:\/\/isafespend.com\/?p=43759#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/isafespend.com\/?p=43759\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/isafespend.com\/?p=43759#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/isafespend.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon Ring Founder: Use AI If You Want a Promotion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/isafespend.com\/#website\",\"url\":\"https:\/\/isafespend.com\/\",\"name\":\"Solutions For Real\",\"description\":\"Latest Finance News and Updates\",\"publisher\":{\"@id\":\"https:\/\/isafespend.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/isafespend.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/isafespend.com\/#organization\",\"name\":\"Solutions For Real\",\"url\":\"https:\/\/isafespend.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png\",\"contentUrl\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png\",\"width\":690,\"height\":64,\"caption\":\"Solutions For Real\"},\"image\":{\"@id\":\"https:\/\/isafespend.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf\",\"name\":\"News Room\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/isafespend.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png\",\"contentUrl\":\"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png\",\"caption\":\"News Room\"},\"sameAs\":[\"https:\/\/isafespend.com\"],\"url\":\"https:\/\/isafespend.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Amazon Ring Founder: Use AI If You Want a Promotion | iSafeSpend","description":"Ring founder Jamie Siminoff is back at Amazon after a two-year break, now leading the tech giant's home security camera division as a VP. The division is","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/isafespend.com\/?p=43759","og_locale":"en_US","og_type":"article","og_title":"Amazon Ring Founder: Use AI If You Want a Promotion | iSafeSpend","og_description":"Ring founder Jamie Siminoff is back at Amazon after a two-year break, now leading the tech giant's home security camera division as a VP. The division is","og_url":"https:\/\/isafespend.com\/?p=43759","og_site_name":"iSafeSpend","article_published_time":"2025-07-20T21:22:03+00:00","article_modified_time":"2025-07-20T21:22:04+00:00","og_image":[{"width":2000,"height":1333,"url":"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/07\/1752861838-Jamie-Siminoff-1244458757.jpg","type":"image\/jpeg"}],"author":"News Room","twitter_card":"summary_large_image","twitter_misc":{"Written by":"News Room","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/isafespend.com\/?p=43759#article","isPartOf":{"@id":"https:\/\/isafespend.com\/?p=43759"},"author":{"name":"News Room","@id":"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf"},"headline":"Amazon Ring Founder: Use AI If You Want a Promotion","datePublished":"2025-07-20T21:22:03+00:00","dateModified":"2025-07-20T21:22:04+00:00","mainEntityOfPage":{"@id":"https:\/\/isafespend.com\/?p=43759"},"wordCount":422,"commentCount":0,"publisher":{"@id":"https:\/\/isafespend.com\/#organization"},"keywords":["Featured"],"articleSection":["Investing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/isafespend.com\/?p=43759#respond"]}]},{"@type":"WebPage","@id":"https:\/\/isafespend.com\/?p=43759","url":"https:\/\/isafespend.com\/?p=43759","name":"Amazon Ring Founder: Use AI If You Want a Promotion | iSafeSpend","isPartOf":{"@id":"https:\/\/isafespend.com\/#website"},"datePublished":"2025-07-20T21:22:03+00:00","dateModified":"2025-07-20T21:22:04+00:00","description":"Ring founder Jamie Siminoff is back at Amazon after a two-year break, now leading the tech giant's home security camera division as a VP. The division is","breadcrumb":{"@id":"https:\/\/isafespend.com\/?p=43759#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/isafespend.com\/?p=43759"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/isafespend.com\/?p=43759#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/isafespend.com\/"},{"@type":"ListItem","position":2,"name":"Amazon Ring Founder: Use AI If You Want a Promotion"}]},{"@type":"WebSite","@id":"https:\/\/isafespend.com\/#website","url":"https:\/\/isafespend.com\/","name":"Solutions For Real","description":"Latest Finance News and Updates","publisher":{"@id":"https:\/\/isafespend.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/isafespend.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/isafespend.com\/#organization","name":"Solutions For Real","url":"https:\/\/isafespend.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/isafespend.com\/#\/schema\/logo\/image\/","url":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png","contentUrl":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/sf-logo-1.png","width":690,"height":64,"caption":"Solutions For Real"},"image":{"@id":"https:\/\/isafespend.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/isafespend.com\/#\/schema\/person\/5b8c1c75336efaf09b163cd1eab0c9bf","name":"News Room","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/isafespend.com\/#\/schema\/person\/image\/","url":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png","contentUrl":"https:\/\/isafespend.com\/wp-content\/uploads\/2023\/08\/avatar_user_1_1691264579-96x96.png","caption":"News Room"},"sameAs":["https:\/\/isafespend.com"],"url":"https:\/\/isafespend.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts\/43759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43759"}],"version-history":[{"count":1,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts\/43759\/revisions"}],"predecessor-version":[{"id":43761,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/posts\/43759\/revisions\/43761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=\/wp\/v2\/media\/43760"}],"wp:attachment":[{"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isafespend.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}