{"id":45416,"date":"2025-10-07T22:44:07","date_gmt":"2025-10-07T22:44:07","guid":{"rendered":"https:\/\/isafespend.com\/?p=45416"},"modified":"2025-10-07T22:44:08","modified_gmt":"2025-10-07T22:44:08","slug":"this-fast-food-chain-is-betting-big-on-chicken","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=45416","title":{"rendered":"This Fast-Food Chain Is Betting Big on Chicken"},"content":{"rendered":"<div id=\"post-388360\">\n<header class=\"\">\n<div class=\"tw:text-lg\">\n<p>The brand that once defined fried fish in America is turning its focus to chicken.<\/p>\n<\/p><\/div>\n<\/header>\n<div class=\"gate-check piano-check is-layout-flow tw:prose tw:prose-lg tw:prose-blue tw:font-serif tw:max-w-[728px] tw:mb-12 tw:mx-auto tw:lg:mx-0\">\n<div>\n<h2 class=\"tw:mt-0 tw:mb-1 tw:font-sans tw:text-2xl\">Key Takeaways<\/h2>\n<ul class=\"tw:font-semibold tw:font-sans tw:text-base tw:marker:text-blue-600\">\n<li>Long John Silver\u2019s new branding positions poultry as a co-lead with fish, reflecting changing consumer tastes.<\/li>\n<li>The chain is shedding its nautical nostalgia for a cleaner, more contemporary look meant to attract new diners and franchisees.<\/li>\n<li>Like Dunkin\u2019, Subway and KFC before it, Long John Silver\u2019s joins a growing list of major franchises using rebrands to stay relevant.<\/li>\n<\/ul>\n<\/div>\n<p>Long John Silver\u2019s is charting a new course \u2014 and this time, it\u2019s flying a different flag. The legacy seafood chain, long defined by its nautical theme and hand-battered fish, has unveiled a full-scale rebrand that puts chicken front and center. Gone are the heavy maritime motifs and pirate-style fonts; in their place is a cleaner, more contemporary design that highlights chicken.<\/p>\n<p><b>Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.<\/b><\/p>\n<p>After several seafood-focused decades, this latest refresh acknowledges a broader truth about what American diners crave today. Chicken is now the undisputed heavyweight of the fast-food industry. It\u2019s the most-consumed protein nationwide and is driving innovation and menu growth across nearly every major chain \u2014 from sandwiches and nuggets to tenders and wraps.<\/p>\n<p>Recognizing this, Long John Silver\u2019s is no longer treating chicken as a sidekick. Its new visual identity, packaging and advertising put crispy chicken planks alongside the brand\u2019s classic fish fillets as equal stars. Updated menu boards at remodeled stores now lead with chicken imagery, signaling that the brand is expanding its comfort-food appeal beyond seafood loyalists.<\/p>\n<p>The move aims to reinvigorate a franchise system that has seen contraction in recent years. By leaning into a universally popular protein, Long John Silver\u2019s hopes to attract a wider customer base while offering franchisees a stronger sales proposition. It\u2019s a calculated bet that balancing land and sea could help modernize the brand and restore momentum.<\/p>\n<p><b>Related: These Are the Top Franchise Suppliers of 2025<\/b><\/p>\n<p>This rebrand follows a familiar playbook seen throughout franchising in recent years. Dunkin\u2019 dropped the \u201cDonuts\u201d from its name to emphasize beverages and modern caf\u00e9 culture in 2019. Pizza Hut brought back its iconic red-roof logo and doubled down on nostalgia to reconnect with lapsed customers. Subway launched its \u201cEat Fresh Refresh,\u201d overhauling both its menu and restaurant design to signal a comeback. Even KFC has cycled through multiple logo, packaging and menu updates to maintain cultural relevance while celebrating its heritage.<\/p>\n<p>Each of those efforts reflects a broader industry truth: In a crowded fast-food landscape, legacy brands can\u2019t rely on memory alone. They must adapt to changing tastes and remind customers why they matter today.<\/p>\n<p>For Long John Silver\u2019s, the answer lies in a golden-brown piece of chicken. The rebrand is both a nod to the brand\u2019s craftsmanship in hand-battered frying and a signal that it\u2019s ready to compete in America\u2019s favorite category.<\/p>\n<p><b>Related: Fried, Fast And Franchised \u2014 These Are The Top 10 Chicken Franchises in 2025<\/b><\/p>\n<div class=\"hs-cta-embed hs-cta-embed-190557260953 hs-cta-simple-placeholder\" data-hubspot-wrapper-cta-id=\"190557260953\" style=\"height:384px;max-height:100%;max-width:100%;width:600px\"> <\/div>\n<\/p><\/div>\n<div class=\"piano-meter-body tw:hidden\">\n<div class=\"is-layout-flow tw:prose tw:prose-lg tw:prose-blue tw:font-serif tw:max-w-[728px] tw:mb-12  tw:mx-auto tw:lg:mx-0\">\n<div>\n<h2 class=\"tw:mt-0 tw:mb-1 tw:font-sans tw:text-2xl\">Key Takeaways<\/h2>\n<ul class=\"tw:font-semibold tw:font-sans tw:text-base tw:marker:text-blue-600\">\n<li>Long John Silver\u2019s new branding positions poultry as a co-lead with fish, reflecting changing consumer tastes.<\/li>\n<li>The chain is shedding its nautical nostalgia for a cleaner, more contemporary look meant to attract new diners and franchisees.<\/li>\n<li>Like Dunkin\u2019, Subway and KFC before it, Long John Silver\u2019s joins a growing list of major franchises using rebrands to stay relevant.<\/li>\n<\/ul>\n<\/div>\n<p>Long John Silver\u2019s is charting a new course \u2014 and this time, it\u2019s flying a different flag. The legacy seafood chain, long defined by its nautical theme and hand-battered fish, has unveiled a full-scale rebrand that puts chicken front and center. Gone are the heavy maritime motifs and pirate-style fonts; in their place is a cleaner, more contemporary design that highlights chicken.<\/p>\n<p><b>Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.<\/b><\/p>\n<p>After several seafood-focused decades, this latest refresh acknowledges a broader truth about what American diners crave today. Chicken is now the undisputed heavyweight of the fast-food industry. It\u2019s the most-consumed protein nationwide and is driving innovation and menu growth across nearly every major chain \u2014 from sandwiches and nuggets to tenders and wraps.<\/p>\n<\/p><\/div>\n<div class=\"tw:justify-center tw:bg-gray-100 tw:flex tw:flex-col tw:sm:flex-row tw:rounded-lg tw:p-6 tw:align-middle tw:sm:text-left tw:text-center\">\n<div class=\"tw:flex tw:flex-col tw:justify-center tw:align-middle tw:mr-0 tw:sm:mr-16\">\n<p class=\"tw:text-sm tw:leading-5 tw:my-0\">\n\t\t\t\t\t\t\t\t\tThe rest of this article is locked.\n\t\t\t\t\t\t\t\t<\/p>\n<p class=\"tw:text-xl tw:text-black tw:font-bold tw:leading-5 tw:my-1\">\n\t\t\t\t\t\t\t\t\tJoin Entrepreneur<span class=\"tw:text-yellow-300\">+<\/span> today for access.\n\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/www.entrepreneur.com\/franchises\/this-fast-food-chain-is-betting-big-on-chicken\/498009\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand that once defined fried fish in America is turning its focus to chicken. Key Takeaways Long John Silver\u2019s new branding positions poultry as a co-lead with fish, reflecting changing consumer tastes. The chain is shedding its nautical nostalgia for a cleaner, more contemporary look meant to attract new diners and franchisees. Like Dunkin\u2019,<\/p>\n","protected":false},"author":1,"featured_media":45417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[32],"class_list":{"0":"post-45416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-make-money","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>This Fast-Food Chain Is Betting Big on Chicken | iSafeSpend<\/title>\n<meta name=\"description\" content=\"The brand that once defined fried fish in America is turning its focus to chicken. Key Takeaways Long John Silver\u2019s new branding positions poultry as a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isafespend.com\/?p=45416\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Fast-Food Chain Is Betting Big on Chicken | iSafeSpend\" \/>\n<meta property=\"og:description\" content=\"The brand that once defined fried fish in America is turning its focus to chicken. 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