{"id":45895,"date":"2025-10-30T23:10:12","date_gmt":"2025-10-30T23:10:12","guid":{"rendered":"https:\/\/isafespend.com\/?p=45895"},"modified":"2025-10-30T23:10:13","modified_gmt":"2025-10-30T23:10:13","slug":"college-side-hustle-made-12k-on-amazon-in-2-weeks-then-250m","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=45895","title":{"rendered":"College Side Hustle Made $12k on Amazon in 2 Weeks\u2014Then $250M+"},"content":{"rendered":"<div>\n<div>\n<h2 class=\"tw:mt-0 tw:mb-1 tw:font-sans tw:text-2xl\">Key Takeaways<\/h2>\n<ul class=\"tw:font-semibold tw:font-sans tw:text-base tw:marker:text-blue-600\">\n<li>Tate Stock and his wife Hannah launched the wellness company Chirp in 2015. <\/li>\n<li>Over the past decade, the Stocks have grown the business beyond $250 million in lifetime sales. <\/li>\n<\/ul>\n<\/div>\n<p><i>This Side Hustle Spotlight Q&amp;A features <\/i><i>Chirp<\/i><i> co-founder and CEO Tate Stock, 33, of Salt Lake City, Utah. Stock launched the wellness company behind \u201csimple and effective\u201d tools for pain relief and recovery with his wife Hannah in 2015. <\/i><i>Tate used his savings to build the prototype of the Chirp Wheel, which saw $150,000 in first-year sales. Responses have been edited for length and clarity.<\/i><\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">Image Credit: Courtesy of Chirp. Tate and Hannah Stock.<\/figcaption><\/figure>\n<p><i><b>Want to read more stories like this?<\/b> Subscribe to <\/i>Money Makers<i>, our free newsletter packed with creative side hustle ideas and successful strategies. Sign up here.<\/i><\/p>\n<p><b>What was your day job or primary occupation when you started your side hustle?<\/b><br \/>I founded Chirp while I was a full-time college student. During the summers, I sold pest control door-to-door to make ends meet. I did well enough to stay afloat, and for the first three years, didn\u2019t take a salary from Chirp. Looking back, I\u2019m not quite sure how my wife Hannah and I managed it \u2014 we pretty much lived off love and potatoes.<\/p>\n<p><b>Related: These 31-Year-Old Best Friends Started a Side Hustle to Solve a Workout Struggle \u2014 And It\u2019s On Track to Hit $10 Million Annual Revenue This Year<\/b><\/p>\n<p><b>When did you start your side hustle, and where did you find the inspiration for it?<\/b><br \/>I started the side hustle in August 2015 \u2014 a month before my wedding and with one semester remaining in college. I was supposed to be out getting an internship, but I was actually at my aunt\u2019s house doing laundry when I noticed a yoga wheel in her living room. I\u2019d never done yoga in my life, but I grew up on a farm and I\u2019m naturally curious\u2026I thought the product looked interesting, so I looked it up online. As I started typing \u201cyoga wheel\u201d into Amazon, the search bar automatically finished the phrase for me \u2014 I\u2019d only gotten to \u201cyoga w.\u201d That moment clicked. If Amazon\u2019s algorithm was predicting it, that meant people were searching for it \u2014 yet no one was actually selling them. That was the spark.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/10\/1761838465_ChirpWheelMakingEarlyDays.JPG\" alt=\"\"><figcaption class=\"wp-element-caption\">Image Credit: Courtesy of Chirp. Making Chirp Wheels in the early days. <\/figcaption><\/figure>\n<p><b>What were some of the first steps you took to get your side hustle off the ground?<\/b><br \/>Once I found out people were searching for these yoga wheels online, I went out and bought $400 worth of sewer pipe and $50 worth of yoga mats and made as many as I possibly could. I cut the pipe on a table saw in my buddy\u2019s mom\u2019s barn, glued on yoga-mat padding and made about 100 wheels by hand. I listed them on Amazon and made $12,000 in the first two weeks. It was the best money and best margins a college kid could get, and to me, it was more valuable than any internship. So, we were off to the races, and the yoga industry was our track.<\/p>\n<p><b>Are there any free or paid resources that have been especially helpful for you in starting and running this business? <\/b><br \/>At first, our best resource was other college kids looking for an internship. We had a dozen or so of our peers helping make and sell Chirp Wheels, but after their three-month internship was up and they came to talk about a more permanent role, all I could offer was $7.25 an hour (Utah\u2019s minimum wage at the time), and most were not so interested anymore. We learned quickly that hustle and scrappiness can be a resource too. Everyone wore ten hats, and that\u2019s how we survived those early years.<\/p>\n<p><b>Related: Siblings\u2019 Tasty Side Hustle Became an \u2018Extremely Rewarding\u2019 Business Expecting $500,000 Revenue<\/b><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Doing things the hard way often forces you to understand your product and your customers better than anyone else.<\/p>\n<\/blockquote>\n<p><b>If you could go back in your business journey and change one process or approach, what would it be, and how do you wish you\u2019d done it differently?<\/b><br \/>I wish we\u2019d found a manufacturing partner sooner. We made the yoga wheels by hand for the first three years, and that was a lot of work\u2026but I didn\u2019t have the money for the minimum order quantities a factory would likely require. So ordering just as much sewer pipe and yoga mat as we needed and building the product out in the garage was really the only way we could fund things. No regrets \u2014 it was just the harder way to do it. Looking back, I\u2019d still recommend that other founders build the first version themselves. It taught me that doing things the hard way often forces you to understand your product and your customers better than anyone else.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/10\/1761838512_bluebackground1.jpg\" alt=\"\"><figcaption class=\"wp-element-caption\">Image Credit: Courtesy of Chirp<\/figcaption><\/figure>\n<p><b>When it comes to this specific business, what is something you\u2019ve found particularly challenging and\/or surprising that people who get into this type of work should be prepared for, but likely aren\u2019t? <\/b><br \/>It was extremely challenging to get outsiders to believe in us. The banks said no to us, family members often doubted us, and other successful people who could provide mentorship often had their own things to worry about. So it was really just myself, my wife and the early employees who were really dedicated and gave everything to keep the business moving. At a certain point, I just realized that belief had to come from us first, then from customers who kept buying. That\u2019s when we knew we had something real.<\/p>\n<p><b>Related: Her $4,000-a-Month Side Hustle Landed in Home Depot: \u2018Not Bad for a Niche Product\u2019<\/b><\/p>\n<p><b>Can you recall a specific instance when something went very wrong \u2014 how did you fix it?<\/b><br \/>We did not charge our customers sales tax in 2020, the year Chirp grew by 400%. Because of that, we went to each state and entered into voluntary disclosure agreements. The only way to ethically fix the problem was to pay the tax from our own profits, which cost us around $6 million. Ouch. It was really challenging to swallow that reality, but it reinforced our value of doing business the right way, no matter the circumstances. We came out clean, credible and stronger because of it.<\/p>\n<p><b>How long did it take you to see consistent monthly revenue? How much did the side hustle earn?<\/b><br \/>We saw consistent monthly revenue from the beginning, as we were supplying natural demand in the market. After selling to the yoga market for several years, we found that the Chirp Wheels were perfect for tractioning your back, and many customers were simply using them to relieve back pain. The real breakthrough came when we stopped calling it a yoga wheel and started acknowledging what customers were already using it for, which was pain relief. In the first two and a half years, we generated $180,000 in revenue. Then, without changing the product \u2014 only the messaging \u2014 we achieved $4 million in revenue over the next six months and have since reached more than $250 million in lifetime sales. It\u2019s remarkable how profoundly the right messaging transformed everything.<\/p>\n<p><b>Related: I Turned a Side Hustle Into $20,000 a Month \u2014 Working Part-Time Without a College Degree<\/b><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/10\/1761838540_chirp-contour-lifestyle-804A9627copy.jpg\" alt=\"\"><figcaption class=\"wp-element-caption\">Image Credit: Courtesy of Chirp<\/figcaption><\/figure>\n<p><b>What does growth and revenue look like now? <\/b><br \/>We\u2019ve had another breakout year in 2025. Our team continues to grow through innovation \u2014 about a third of our company headcount is dedicated to research and development. That focus on solving real pain for real people, along with world-class marketing, has led to over 300% growth this year.<\/p>\n<p><b>Related: This Mom\u2019s \u2018Scrappy\u2019 Side Hustle Started in Her Garage \u2014 Now It Makes $5 Million a Year<\/b><\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Your customers are your best mentors.<\/p>\n<\/blockquote>\n<p><b>What is your best piece of specific, actionable business advice?<\/b><br \/>Launch imperfect products. And don\u2019t get lost in the romance of creating a business. At the end of the day, you\u2019ll need to provide something that sells (meaning it actually provides value to someone). Get passionate about that, not your logo, your perfect packaging or even making sure you\u2019ve trademarked everything. Your customers are your best mentors. Talk to them, listen to them, and they\u2019ll show you where to go next.<\/p>\n<\/p><\/div>\n<div>\n<div>\n<h2 class=\"tw:mt-0 tw:mb-1 tw:font-sans tw:text-2xl\">Key Takeaways<\/h2>\n<ul class=\"tw:font-semibold tw:font-sans tw:text-base tw:marker:text-blue-600\">\n<li>Tate Stock and his wife Hannah launched the wellness company Chirp in 2015. <\/li>\n<li>Over the past decade, the Stocks have grown the business beyond $250 million in lifetime sales. <\/li>\n<\/ul>\n<\/div>\n<p><i>This Side Hustle Spotlight Q&amp;A features <\/i><i>Chirp<\/i><i> co-founder and CEO Tate Stock, 33, of Salt Lake City, Utah. Stock launched the wellness company behind \u201csimple and effective\u201d tools for pain relief and recovery with his wife Hannah in 2015. <\/i><i>Tate used his savings to build the prototype of the Chirp Wheel, which saw $150,000 in first-year sales. Responses have been edited for length and clarity.<\/i><\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/10\/1761838420_tate-and-hannah-mountain.jpg\" alt=\"\"><figcaption class=\"wp-element-caption\">Image Credit: Courtesy of Chirp. Tate and Hannah Stock.<\/figcaption><\/figure>\n<p><i><b>Want to read more stories like this?<\/b> Subscribe to <\/i>Money Makers<i>, our free newsletter packed with creative side hustle ideas and successful strategies. Sign up here.<\/i><\/p>\n<div class=\"tw:justify-center tw:bg-gray-100 tw:flex tw:flex-col tw:sm:flex-row tw:rounded-lg tw:p-6 tw:align-middle tw:sm:text-left tw:text-center tw:mt-4 not-prose\">\n<div class=\"tw:flex tw:flex-col tw:justify-center tw:align-middle tw:mr-0 tw:sm:mr-16\">\n<p class=\"tw:text-sm tw:leading-5 tw:my-0 tw:font-sans\">\n\t\t\t\t\t\t\t\t\t\tThe rest of this article is locked.\n\t\t\t\t\t\t\t\t\t<\/p>\n<p class=\"tw:text-xl tw:text-black tw:font-bold tw:leading-5 tw:my-1 tw:font-sans\">\n\t\t\t\t\t\t\t\t\t\tJoin Entrepreneur<span class=\"tw:text-yellow-300\">+<\/span> today for access.\n\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/college-side-hustle-made-12k-on-amazon-in-2-weeks-then\/498938\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Tate Stock and his wife Hannah launched the wellness company Chirp in 2015. Over the past decade, the Stocks have grown the business beyond $250 million in lifetime sales. This Side Hustle Spotlight Q&amp;A features Chirp co-founder and CEO Tate Stock, 33, of Salt Lake City, Utah. Stock launched the wellness company behind<\/p>\n","protected":false},"author":1,"featured_media":45896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[32],"class_list":{"0":"post-45895","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>College Side Hustle Made $12k on Amazon in 2 Weeks\u2014Then $250M+ | iSafeSpend<\/title>\n<meta name=\"description\" content=\"Key Takeaways Tate Stock and his wife Hannah launched the wellness company Chirp in 2015. 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