{"id":46186,"date":"2025-11-13T23:25:06","date_gmt":"2025-11-13T23:25:06","guid":{"rendered":"https:\/\/isafespend.com\/?p=46186"},"modified":"2025-11-13T23:25:08","modified_gmt":"2025-11-13T23:25:08","slug":"his-business-made-2m-in-6-months-host-modern-casserole-dish","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=46186","title":{"rendered":"His Business Made $2M in 6 Months: Host Modern, Casserole Dish"},"content":{"rendered":"<div>\n<div>\n<h2 class=\"tw:mt-0 tw:mb-1 tw:font-sans tw:text-2xl\">Key Takeaways<\/h2>\n<ul class=\"tw:font-semibold tw:font-sans tw:text-base tw:marker:text-blue-600\">\n<li>Coyne wondered why there wasn\u2019t a thermal container that could keep large dishes warm on the market. <\/li>\n<li>He and his brother-in-law, Collin Duff, launched their second venture, Host Modern, to bring the product to life. <\/li>\n<li>Some key lessons learned from building their previous DTC golf brand, Stix, helped along the way, Coyne says.<\/li>\n<\/ul>\n<\/div>\n<p>As a father of four boys of various ages attending different schools, Gabe Coyne faced a common predicament in the mornings: It was difficult to keep breakfast warm for everyone across the 90-minute departure period.<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><sup>Image Credit: Courtesy of Host Modern. Gabe Coyne. <\/sup><\/p>\n<p>\u201cI \u200ahad the option to make breakfast once, and only the first kid got hot food, or make breakfast three different times,\u201d Coyne recalls. \u201cAll the while, I\u2019ve got my Yeti thermal coffee tumbler that\u2019s keeping my coffee hot until lunch. I was like, <i>Why don\u2019t I have this for food?<\/i>\u201c<\/p>\n<p>Coyne was already well-versed in building brands. He ran a creative studio in Seattle, Washington, for about a decade before one of his clients recruited him to be a technical co-founder in his startup. Then he joined a venture studio where he focused on digital products. After that, in 2019, he and co-founder Collin Duff started the direct-to-consumer golf brand Stix Golf.<\/p>\n<p><b>Related: Her Business Predicted a Gen Alpha Trend and Saw $100 Million in Sales Last Year<\/b><\/p>\n<p>Coyne\u2019s breakfast dilemma would lead him and Duff to partner on another venture in 2024: cookware and serveware brand Host Modern. Coyne is the company\u2019s CEO, and Duff, who is also Coyne\u2019s brother-in-law, is COO.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/11\/1763055725_DSC05504.jpg\" alt=\"\"><\/figure>\n<p><sup>Image Credit: Courtesy of Host Modern<\/sup><\/p>\n<p>Coyne\u2019s initial research for Host Modern revealed that double-walled, vacuum-sealed containers are the best thermal options on the market, yet no one had applied the technology to larger products.<\/p>\n<p>A deep dive on some Reddit boards explained why: The containers would be heavy and not as durable as, say, a typical cooler taken camping \u2014 one dent or puncture would compromise the thermal layer.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cNever believe that if you build it, they will come.\u201d<\/p>\n<\/blockquote>\n<p>So Coyne opted to scale down a bit. One of his early concepts was a bento-box-like design: stackable circles.<\/p>\n<p>However, as someone who prioritizes validation, testing and iterating before moving forward, Coyne solicited feedback \u2014 and received the same response from nearly every person: \u201cCan I put my casserole dish in that?\u201d Of course, because of the circular model, the answer was no.<\/p>\n<p>Coyne didn\u2019t want to launch a product without demand, and unlike some entrepreneurs who can\u2019t let go of their initial vision, he wasn\u2019t opposed to a pivot.<\/p>\n<p>\u201cSo many people get so obsessed with their idea, or they think they have such a great idea and they immediately just go start building it like it\u2019s going to be magic,\u201d Coyne says. \u201cNever believe that if you build it, they will come. Go make sure somebody wants that thing.\u201d<\/p>\n<p><b>Related: She\u2019s Using 3 Revenue-Doubling Secrets to Grow Her Mother\u2019s Decades-Old Business<\/b><\/p>\n<p>Ultimately, the co-founders figured out how to make the casserole-sized dish happen, acknowledging that it was \u201cmore complicated\u201d \u2014 but also a potential safeguard against copycats.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/11\/1763055754__AJB7558.jpg\" alt=\"\"><\/figure>\n<p><sup>Image Credit: Courtesy of Host Modern<\/sup><\/p>\n<p>With a supplier in China secured and production underway, Host Modern launched a Kickstarter campaign in September 2024.<\/p>\n<p>Host Modern hoped to raise $10,000 but significantly exceeded the expected demand. The campaign pulled in $120,000, and the business launched on Shopify by the end of the year \u2014 then saw another $600,000 in pre-order sales. Those pre-orders grew to $1.5 million before the product shipped the following spring, totaling $2 million in sales in just six months.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe designed this business out of the gate to be optimal end to end.\u201d<\/p>\n<\/blockquote>\n<p>Some of the lessons learned from Stix helped pave the way for Host Modern\u2019s strong start, Coyne says.<\/p>\n<p>The golf brand has raised over $12 million, surpassed 75,000 sets sold and $50 million in revenue, and is growing more than 30% year over year, per the company.<\/p>\n<p>When Coyne began with Stix five years ago, he came from a digital background and had no experience with physical goods or global manufacturing.<\/p>\n<p>As a result, Coyne learned a lot about warehousing and delivering to customers. In building Host Modern, Coyne married that knowledge with his tried-and-true digital advertising playbook to capture an even larger market.<\/p>\n<p><b>Related: These Brothers\u2019 Business Solves a \u2018Very Difficult\u2019 Shopping Problem \u2014 And Boasts Over $100 Million in Annual Sales<\/b><\/p>\n<p>Recent estimates suggest that the golf equipment market is valued at about $7 billion, while the combined cookware and serveware market is roughly $43 billion, per Grand View Research.<\/p>\n<p>What\u2019s more, Host Modern\u2019s lower price point \u2014 a $100 thermal serving dish versus a $1,000 set of clubs \u2014 appeals to an even wider swath of potential customers.<\/p>\n<p>\u201c[The product] is also smaller, so it warehouses and ships well,\u201d Coyne adds. \u201cSo many things have been more efficient [this time around]. We designed this business out of the gate to be optimal end to end, from the cost of goods to the warehousing, digital marketing and the actual market we\u2019re approaching.\u201d<\/p>\n<p><b>Related: My Business Tapped Into a Misunderstood Market and Made $760,000 in Year 1<\/b><\/p>\n<p>The co-founders also learned a valuable lesson on SKUs with Stix, which at one point had up to 3,000 that had to be juggled effectively to maintain adequate stock. At Host Modern, they wanted to keep the product line manageable.<\/p>\n<p>Host Modern currently offers its thermal serving dish, a carry bag and a glass baking dish.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/11\/1763055791__AJB0638.jpg\" alt=\"\"><\/figure>\n<p><sup>Image Credit: Courtesy of Host Modern<\/sup><\/p>\n<p>When tariffs hit, having fewer SKUs worked in Host Modern\u2019s favor, though it was still a significant hurdle. The business\u2019s products were subjected to a 145% charge and didn\u2019t avoid it on a single shipment. Still, the brand stayed lean on product and pushed forward.<\/p>\n<p>\u201cWe started to open up new markets,\u201d Coyne says. \u201cCanada, Australia and the UK. But now, as you\u2019re managing all this inventory, trying to stay in stock, you\u2019re talking about maybe multiple U.S. warehouses, now international, trying to make sure all that in and out is flowing. That is a challenge, even with a couple of SKUs.\u201d<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe have had to prepare inventory for a massive spike.\u201d<\/p>\n<\/blockquote>\n<p>With holiday dinners around the corner \u2014 a perfect use case for a thermal casserole dish \u2014 Host Modern expects to see a surge in demand. Of course, it doesn\u2019t have historical data to forecast sales, but Google search trends, which also helped the co-founders anticipate sales at Stix in the beginning, seem promising.<\/p>\n<p>\u201c\u200aWe look at the casserole dish search term on Google Trends, and over the last five years, it goes crazy [during the holidays],\u201d Coyne says. \u201cThe spike in November is 5x. So we don\u2019t know exactly what to expect, but we have some guesses and have had to prepare inventory for a massive spike.\u201d<\/p>\n<p><b>Related: With No Money, I Built a Business Selling to 165,000 Suppliers. Here\u2019s What You Need to Know Now to Succeed.<\/b><\/p>\n<p>Host Modern will also take advantage of the interest around Black Friday and Cyber Monday \u2014 though it won\u2019t go so far as \u201cBlack November,\u201d the co-founder notes.<\/p>\n<p>\u200a\u201dWe want to maximize our ad dollars,\u201d Coyne explains. \u201cIf there\u2019s going to be a spike, [we want to] get it all while it\u2019s at the ultimate peak rather than trickling in early.\u201d<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cWe\u2019re not a serveware company. We\u2019re a hosting company.\u201d<\/p>\n<\/blockquote>\n<p>Coyne has always appreciated great hosts and the generosity and care that go into their events, and as he looks to the future of Host Modern, he anticipates the brand leaning into its name, which was intentionally chosen to leave room for a range of hosting-related products.<\/p>\n<p>As the co-founders and their wives continue their own hosting traditions, Coyne is committed to making the experience easier and more enjoyable for both them and their guests \u2014 and sees Host Modern doing the same for others.<\/p>\n<p>\u201c\u200aWe have a couple of fun products in the pipeline, and it\u2019s pretty broad,\u201d Coyne says. \u201cWe\u2019re not a serveware company. We\u2019re a hosting company. So what are the biggest pain points of hosting? We\u2019re going to solve those problems.\u201d<\/p>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/his-business-made-2m-in-6-months-host-modern-casserole\/499595\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Coyne wondered why there wasn\u2019t a thermal container that could keep large dishes warm on the market. He and his brother-in-law, Collin Duff, launched their second venture, Host Modern, to bring the product to life. Some key lessons learned from building their previous DTC golf brand, Stix, helped along the way, Coyne says.<\/p>\n","protected":false},"author":1,"featured_media":46187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[32],"class_list":{"0":"post-46186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>His Business Made $2M in 6 Months: Host Modern, Casserole Dish | iSafeSpend<\/title>\n<meta name=\"description\" content=\"Key Takeaways Coyne wondered why there wasn\u2019t a thermal container that could keep large dishes warm on the market. 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