{"id":46766,"date":"2025-12-13T00:00:09","date_gmt":"2025-12-13T00:00:09","guid":{"rendered":"https:\/\/isafespend.com\/?p=46766"},"modified":"2025-12-13T00:00:09","modified_gmt":"2025-12-13T00:00:09","slug":"he-grew-his-side-hustle-to-25-locations-15m-in-revenue","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=46766","title":{"rendered":"He Grew His Side Hustle to 25 Locations, $15M in Revenue"},"content":{"rendered":"<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Jeff Perera launched Jeff\u2019s Bagel Run from his home kitchen in November 2019.<\/li>\n<li>A few years later, he sold his home to obtain the funds to open his first in-person store. <\/li>\n<li>The company started franchising and now has 25 locations. <\/li>\n<\/ul>\n<\/div>\n<p>Jeff Perera, 48, describes the process of starting his business as a \u201clove story.\u201d It all started with him trying to make the perfect bagel for his wife, Danielle, at a transition point in their lives.<\/p>\n<p>Perera, who had worked in retail for over two decades for big brands like Target, Apple, North Face and Adidas, went to work for a senior living company and was laid off in August 2019. At the same time, Danielle, who had been staying home with their daughter and son, was ready to rejoin the workforce and suggested that Perera be the stay-at-home parent.<\/p>\n<p>Perera agreed to the change, which worked out well. Before Danielle rejoined the workforce, the pair found themselves regularly driving \u201ca really long way to get bagels,\u201d Perera tells <i>Entrepreneur<\/i>.<\/p>\n<p>\u201cShe said, you know, you should just learn to make me one,\u201d Perera says. \u201cAnd so that\u2019s how I started making bagels.\u201d<\/p>\n<p><b>Related: <\/b><b>This CEO Took a Cult-Favorite Bagel Brand National. Here\u2019s the Top Lesson He Learned.<\/b><\/p>\n<p>Fast-forward six years, and Perera\u2019s bagel business, Jeff\u2019s Bagel Run, has 25 locations and is on track to exceed $15 million in total revenue this year. He has plans to open at least 40 stores next year.<\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">Jeff Perera. Credit: Jeff\u2019s Bagel Run<\/figcaption><\/figure>\n<p>Jeff\u2019s Bagel Run started in Perera\u2019s kitchen in Florida. He says his first bagel was \u201cterrible\u201d and \u201clooked more like a biscuit\u201d because he didn\u2019t know how to roll dough \u2014 but he stuck with it. Perfecting his bagel recipe became an obsession.<\/p>\n<p>\u201cI spent months just trying to get it right,\u201d he says. He tried different types of bagels and different combinations of ingredients. His kitchen began to resemble a science lab, with recipes written on notes on top of dough stored in glass jars. Perera went through many iterations to land on a classic New York-style bagel.<\/p>\n<p>\u201cUltimately, the bagel that I got, which is the one we make in our stores today, is the same recipe,\u201d Perera says. \u201cWe just scaled it up to make it at a higher production rate versus the one dozen that I was making at home.\u201d<\/p>\n<p><b>Related: <\/b><b>This Viral Bagel Brand Grew From a Backyard Experiment Into a National Franchise on Track for 300 Locations<\/b><\/p>\n<p>Throughout the process, he documented his journey on Instagram and Facebook and shared pictures with friends and family. In November 2019, he posted a menu on his social media pages, saying that he was selling bagels if anyone was interested. Jeff\u2019s Bagel Run was officially in business.<\/p>\n<p>\u201cI got one order [and] sold seven bagels,\u201d Perera says. \u201cIt was really sad. But I did that.\u201d<\/p>\n<p>Though interest was tepid at first, Perera kept at it, and the orders kept coming in. By 2021, the operation had far outgrown his home kitchen, with bagel dough overflowing to refrigerators kept in his garage. At that point, Danielle was \u201call in\u201d on the business, quitting her six-figure corporate job to help with orders. She suggested taking a risk that many would balk at \u2014 selling their house in order to have a cash cushion and help finance the business.<\/p>\n<p>Perera agreed, and in the summer of 2021, the Pereras sold their house, which they had purchased in 2016, to finance the leap from home bakery to storefront retailer. They didn\u2019t have investors, nor did they take on debt to lease their first space; instead, they cobbled together startup capital from savings and selling their home. They also launched a community-driven Kickstarter campaign, which raised more than $23,000 in a single day, to pay for ovens and small equipment.<\/p>\n<p><b>Related: <\/b><b>This Kickstarter Campaign Just Broke the Record for Making the Most Money Ever<\/b><\/p>\n<p>In July 2021, Perera opened the doors to Jeff\u2019s Bagel Run\u2019s first store in Orlando, Florida.<\/p>\n<p>\u201cIt was scary and crazy,\u201d Perera says. \u201cSome people thought we were nuts, but I don\u2019t know. We thought we had something.\u201d<\/p>\n<p>Once Jeff\u2019s Bagel Run\u2019s doors opened, the lines never stopped forming, according to Perera. The business was open five days a week, Wednesday to Sunday, and was profitable from the beginning.<\/p>\n<p>Part of the business\u2019s success came from authentic social media marketing. Rather than crafting slick ads, Perera let word-of-mouth and community sharing power the brand.<\/p>\n<p>\u201cI was a big believer in not trying to create content,\u201d he says. \u201cI just focused on documenting what I was doing. I thought that if I shared enough of my story and was authentic in who I was while we were building the business, then I would be successful in growing the brand over time.\u201d<\/p>\n<p><b>Related: <\/b><b>These Dads Figured Out What Kids Want and Built a Business Bringing In Over $100 Million This Year: \u2018We Grew Very Fast\u2019<\/b><\/p>\n<p>As a result of Perera\u2019s social media efforts, the business experienced growth fueled by repeat customers.<\/p>\n<p>Jeff\u2019s Bagel Run quickly expanded, first by taking a chance on acquiring a struggling local bakery for its second location, and then by attracting the attention of experienced franchise investors. The business\u2019s first franchise location opened in 2024.<\/p>\n<p><b>Related: <\/b><b>This Popular Food Critic Was Once on SNAP Benefits \u2013 And Now Has 17 Million TikTok Followers. This Was the Moment That Changed His Life.<\/b><\/p>\n<p>By the end of 2024, Jeff\u2019s Bagel Run had 10 stores. Now, the franchise has 25 total stores across Florida, North Carolina, South Carolina, Georgia, Texas and Illinois. Perera says the original location continues to see 20% annual growth, even as new stores flourish nearby.<\/p>\n<p>If Perera could change one thing about his entrepreneurial journey, it would be starting sooner.<\/p>\n<p>\u201cI don\u2019t think I realized how much appetite for risk and for the challenge of entrepreneurship I had,\u201d he says. \u201cIt was always in me.\u201d<\/p>\n<p><i>Want to read more stories like this? Subscribe to<\/i> Money Makers, <i>our free newsletter packed with creative side hustle ideas and successful strategies. <\/i><i>Sign up here.<\/i><\/p>\n<\/p><\/div>\n<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Jeff Perera launched Jeff\u2019s Bagel Run from his home kitchen in November 2019.<\/li>\n<li>A few years later, he sold his home to obtain the funds to open his first in-person store. <\/li>\n<li>The company started franchising and now has 25 locations. <\/li>\n<\/ul>\n<\/div>\n<p>Jeff Perera, 48, describes the process of starting his business as a \u201clove story.\u201d It all started with him trying to make the perfect bagel for his wife, Danielle, at a transition point in their lives.<\/p>\n<p>Perera, who had worked in retail for over two decades for big brands like Target, Apple, North Face and Adidas, went to work for a senior living company and was laid off in August 2019. At the same time, Danielle, who had been staying home with their daughter and son, was ready to rejoin the workforce and suggested that Perera be the stay-at-home parent.<\/p>\n<div class=\"tw:justify-center tw:bg-gray-100 tw:flex tw:flex-col tw:sm:flex-row tw:rounded-lg tw:p-6 tw:align-middle tw:sm:text-left tw:text-center tw:mt-4 not-prose\">\n<div class=\"tw:flex tw:flex-col tw:justify-center tw:align-middle tw:mr-0 tw:sm:mr-16\">\n<p class=\"tw:text-sm tw:leading-5 tw:my-0 tw:font-sans\">\n\t\t\t\t\t\t\t\t\t\tThe rest of this article is locked.\n\t\t\t\t\t\t\t\t\t<\/p>\n<p class=\"tw:text-xl tw:text-black tw:font-bold tw:leading-5 tw:my-1 tw:font-sans\">\n\t\t\t\t\t\t\t\t\t\tJoin Entrepreneur<span class=\"tw:text-yellow-300\">+<\/span> today for access.\n\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/www.entrepreneur.com\/starting-a-business\/he-grew-his-side-hustle-to-24-locations-15m-in-revenue\/500756\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Jeff Perera launched Jeff\u2019s Bagel Run from his home kitchen in November 2019. A few years later, he sold his home to obtain the funds to open his first in-person store. The company started franchising and now has 25 locations. Jeff Perera, 48, describes the process of starting his business as a \u201clove<\/p>\n","protected":false},"author":1,"featured_media":46767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[32],"class_list":{"0":"post-46766","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-make-money","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>He Grew His Side Hustle to 25 Locations, $15M in Revenue | iSafeSpend<\/title>\n<meta name=\"description\" content=\"Key Takeaways Jeff Perera launched Jeff\u2019s Bagel Run from his home kitchen in November 2019. 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