{"id":47153,"date":"2026-01-04T00:19:15","date_gmt":"2026-01-04T00:19:15","guid":{"rendered":"https:\/\/isafespend.com\/?p=47153"},"modified":"2026-01-04T00:19:16","modified_gmt":"2026-01-04T00:19:16","slug":"shaq-built-a-franchise-empire-bigger-than-nba-earnings","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=47153","title":{"rendered":"Shaq Built a Franchise Empire Bigger Than NBA Earnings"},"content":{"rendered":"<div>\n<p>Shaquille O\u2019Neal makes more money now from selling chicken sandwiches than he ever did dominating the paint.<\/p>\n<p>The former 7\u20191\u2033 center earned $30 million at his peak in the NBA, but now pulls in over $95 million annually from business ventures and endorsements. His restaurant portfolio includes approximately 50 locations, including Big Chicken (40 locations, his flagship brand co-founded in 2018 with 350+ more in development), nine Papa John\u2019s in Atlanta, and one Krispy Kreme. He formerly owned 155 Five Guys restaurants and 17 Auntie Anne\u2019s Pretzels locations.<\/p>\n<p>O\u2019Neal says he only invests in products he personally uses and loves. \u201cI heard Jeff Bezos say one time he makes his investments based on if it\u2019s going to change people\u2019s lives,\u201d O\u2019Neal told CNBC. \u201cOnce I started doing that strategy, I think I probably quadrupled what I\u2019m worth now.\u201d He ate Five Guys burgers, worked out at 24 Hour Fitness, loved Krispy Kreme donuts and ordered Papa John\u2019s pizza before investing.<\/p>\n<p>Read more<\/p>\n<div class=\"hs-cta-embed hs-cta-embed-190557260953 hs-cta-simple-placeholder\" data-hubspot-wrapper-cta-id=\"190557260953\" style=\"height:384px;max-height:100%;max-width:100%;width:600px\"> <\/div>\n<\/p><\/div>\n<div>\n<p>Shaquille O\u2019Neal makes more money now from selling chicken sandwiches than he ever did dominating the paint.<\/p>\n<p>The former 7\u20191\u2033 center earned $30 million at his peak in the NBA, but now pulls in over $95 million annually from business ventures and endorsements. His restaurant portfolio includes approximately 50 locations, including Big Chicken (40 locations, his flagship brand co-founded in 2018 with 350+ more in development), nine Papa John\u2019s in Atlanta, and one Krispy Kreme. He formerly owned 155 Five Guys restaurants and 17 Auntie Anne\u2019s Pretzels locations.<\/p>\n<p>O\u2019Neal says he only invests in products he personally uses and loves. \u201cI heard Jeff Bezos say one time he makes his investments based on if it\u2019s going to change people\u2019s lives,\u201d O\u2019Neal told CNBC. \u201cOnce I started doing that strategy, I think I probably quadrupled what I\u2019m worth now.\u201d He ate Five Guys burgers, worked out at 24 Hour Fitness, loved Krispy Kreme donuts and ordered Papa John\u2019s pizza before investing.<\/p>\n<p>Read more<\/p>\n<div class=\"hs-cta-embed hs-cta-embed-190557260953 hs-cta-simple-placeholder\" data-hubspot-wrapper-cta-id=\"190557260953\" style=\"height:384px;max-height:100%;max-width:100%;width:600px\"><img decoding=\"async\" alt=\"0425_Franchise_Article Franchise Quiz Ad Unit vC\" class=\"lazyload\" loading=\"lazy\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2025\/06\/interactive-190557260953.png\" style=\"height:100%;object-fit:fill;width:100%\" width=\"600\" height=\"383\"> <\/div>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/www.entrepreneur.com\/franchises\/shaq-built-a-franchise-empire-bigger-than-nba-earnings\/501515\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shaquille O\u2019Neal makes more money now from selling chicken sandwiches than he ever did dominating the paint. The former 7\u20191\u2033 center earned $30 million at his peak in the NBA, but now pulls in over $95 million annually from business ventures and endorsements. His restaurant portfolio includes approximately 50 locations, including Big Chicken (40 locations,<\/p>\n","protected":false},"author":1,"featured_media":47154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[32],"class_list":{"0":"post-47153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-make-money","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shaq Built a Franchise Empire Bigger Than NBA Earnings | iSafeSpend<\/title>\n<meta name=\"description\" content=\"Shaquille O\u2019Neal makes more money now from selling chicken sandwiches than he ever did dominating the paint. 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