{"id":48155,"date":"2026-02-28T00:53:00","date_gmt":"2026-02-28T00:53:00","guid":{"rendered":"https:\/\/isafespend.com\/?p=48155"},"modified":"2026-02-28T00:53:01","modified_gmt":"2026-02-28T00:53:01","slug":"moms-12k-a-month-side-hustle-inspired-by-whole-foods-trip","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=48155","title":{"rendered":"Mom\u2019s $12K-a-Month Side Hustle Inspired By Whole Foods Trip"},"content":{"rendered":"<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Mercuriello wondered why there wasn\u2019t a perfectly portioned pasta and sauce kit that wasn\u2019t precooked. <\/li>\n<li>She dove into market research and invested about $40,000 to launch her pasta-and-sauce brand Sausly.<\/li>\n<li>Now, the business averages $12,000 per month and is projected to see $400,000 in annual revenue. <\/li>\n<\/ul>\n<\/div>\n<p><em>This Side Hustle Spotlight Q&amp;A features Federica Mercuriello, 42, founder of <\/em><em>Sausly<\/em><em>, a business selling pasta and sauce kits made in Italy. Originally from Italy and now based in Miami, Florida, Mercuriello moved to the U.S. in 2009 on a scholarship to study civil engineering at Columbia University. Responses have been edited for length and clarity.\u00a0<\/em><\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">Image Credit: Sausly. Federica Mercuriello. <\/figcaption><\/figure>\n<p><em>Sign up for the\u00a0<\/em>Money Makers<em>\u00a0newsletter to get weekly, expert-backed tips to help you earn more money \u2014 from real people who founded and scaled successful businesses.\u00a0Get it in your inbox.<\/em><\/p>\n<p><strong>What was your day job or primary occupation when you started your side hustle?<\/strong><br \/>At the time I started Sausly, I was a full-time project manager engineer at an engineering firm. My side hustle was built in the in-between moments. I worked on the business after long days at the office, between calculations and strategy sessions, during diaper changes, meal prep and more sleepless nights than I can count.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-finding-side-hustle-inspiration-at-whole-foods\">Finding side hustle inspiration at Whole Foods<\/h2>\n<p><strong>When did you start your side hustle, and where did you find the inspiration for it?<\/strong><br \/>I started thinking about the side hustle idea at the end of 2024, standing in the pasta aisle at Whole Foods. As a busy working mom, I didn\u2019t always have time to make sauce from scratch, but the options in front of me felt either overpriced, overly processed or outdated. Even the packaging leaned on cliche, old-fashioned depictions of Italy. Nothing felt modern or inspiring.\u00a0\u00a0<\/p>\n<p>Standing there, I was suddenly transported back to Italy: the smell of tomatoes simmering in the kitchen, the warmth of the sun, the rhythm of daily life centered around simple, beautiful ingredients. Pasta wasn\u2019t complicated. It was pure, intentional and full of flavor. I realized that what was missing in that aisle wasn\u2019t just quality \u2014 it was that feeling.\u00a0\u00a0<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-small-medium-font-size\">Why wasn\u2019t there a perfectly portioned pasta and sauce kit that wasn\u2019t precooked?<\/p>\n<\/blockquote>\n<p>I also knew that if I bought a jar of sauce, I\u2019d use it once and the rest would sit in my fridge until it eventually went to waste. That\u2019s when it clicked: why wasn\u2019t there a perfectly portioned pasta and sauce kit that wasn\u2019t precooked? It felt like there was a real need for something that reduced waste while delivering high-quality ingredients in just the right portions.\u00a0<\/p>\n<p>I wanted to create something made in Italy, with simple, authentic ingredients and better taste \u2014 and to finally disrupt the traditional pasta and sauce aisle with Sausly.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"681\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2026\/02\/SauslyGroup.png\" alt=\"\" class=\"wp-image-417256\"  ><figcaption class=\"wp-element-caption\">Image Credit: Sausly<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-validating-the-business-idea-and-investing-about-40-000\">Validating the business idea and investing about $40,000 <\/h2>\n<p><strong>What were some of the first steps you took to get your side hustle off the ground? How much money\/investment did it take to launch?<\/strong><br \/>The very first step was research. I dove into market analysis to understand the demographic I wanted to serve and studied competitors closely to see where the gaps were. I also began sourcing manufacturers in Italy to determine whether the product could realistically be produced at the quality level I envisioned. Before investing, I needed to validate that the idea was truly viable, so I began taste testing lots and lots of pasta.\u00a0\u00a0<\/p>\n<p>Once I gained clarity, I invested approximately $40,000 to launch. That investment covered packaging development, initial manufacturing, shipping and early marketing efforts.\u00a0\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-using-youtube-and-tiktok-to-start-a-side-hustle\">Using YouTube and TikTok to start a side hustle<\/h2>\n<p><strong>Are there any free or paid resources that have been especially helpful for you in starting and running this business?\u00a0<\/strong><br \/>I used free resources like YouTube \u201chow to\u201d videos and TikTok tutorials. Those helped me build our website and start marketing on my own. I coordinated everything \u2014 from sourcing pasta and sauce producers in Italy to working with packaging designers and manufacturers \u2014 and solved the logistics as they came. Before launch, I brought in freelancers to help with package design and marketing at reasonable costs. The process was hands-on, lean and very intentional.\u00a0\u00a0<\/p>\n<p><strong>If you could go back in your business journey and change one process or approach, what would it be, and how do you wish you\u2019d done it differently?<\/strong><br \/>I wish I\u2019d approached retailers and distributors sooner.\u00a0 Early self-doubt and the quest for perfection held me back \u2014 but they shouldn\u2019t stop you from taking action.\u00a0\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"683\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2026\/02\/SauslyRigatoni.jpg\" alt=\"\" class=\"wp-image-417258\"  ><figcaption class=\"wp-element-caption\">Image Credit: Sausly<\/figcaption><\/figure>\n<p><strong>When it comes to this specific business, what is something you\u2019ve found particularly challenging and\/or surprising that people who get into this type of work should be prepared for, but likely aren\u2019t?\u00a0<\/strong><br \/>The real challenge was managing the economics while bootstrapping the business without investors. Figuring out how much to invest in marketing versus distribution and how to approach retailers without overspending. Balancing growth with limited resources forced me to prioritize, experiment and get creative with every dollar.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-staying-hands-on-and-problem-solving-in-real-time\">Staying hands-on and problem solving in real time<\/h2>\n<p><strong>Can you recall a specific instance when something went very wrong \u2014 how did you fix it?<\/strong><br \/>One of the most stressful moments was shipping our products from Italy. The agency didn\u2019t submit our documentation on time, delaying the shipment. We already had pre-orders, two local grocers waiting and meetings lined up. It started to feel like people were questioning whether we could actually deliver. <\/p>\n<p>I had to communicate with partners, adjust delivery and launch timelines and keep everyone aligned. It was chaotic, but staying hands-on and problem solving in real time allowed us to manage expectations and move forward despite the delay.\u00a0<br \/><strong><br \/>How long did it take you to see consistent monthly revenue? How much did the side hustle earn? <\/strong>\u00a0<br \/>Sales started slow \u2014 some days, nothing at all. Then, almost like magic, orders began trickling in. Friends and family jumped in to help pack and fulfill them. Everyone who tried the product loved it and left glowing reviews on our website. Most became repeat customers. We officially launched in November, and it took a couple of months to hit our stride. As of January 2026, we\u2019re averaging $12,000 per month in sales.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"681\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2026\/02\/Sauslypesto.png\" alt=\"\" class=\"wp-image-417259\"  ><figcaption class=\"wp-element-caption\">Image Credit: Sausly<\/figcaption><\/figure>\n<p><strong>What does growth and revenue look like now?<\/strong>\u00a0<br \/>Our revenue is steady, driven mostly by online sales, and we\u2019re now expanding into larger distribution \u2014 a move we expect will fuel our next wave of growth. Sausly is now in three stores and looking at large distribution, so those factors combined with our online sales has our projected revenue for 2026 at around $400,000.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-remaining-focused-and-ignoring-the-naysayers\">Remaining focused and ignoring the naysayers<\/h2>\n<p><strong>What do you enjoy most about running this business?<br \/><\/strong>What I enjoy most is the creative energy behind it all \u2014 the brainstorming sessions, collaboration with talented, passionate people who bring the vision to life. Of course, there are stressful and uncertain moments. But the overall energy of the brand is bold, positive and exciting. Seeing people light up when they try Sausly products and sharing that enthusiasm with the team makes all the hard work worth it.\u00a0<\/p>\n<p><strong>What is your best piece of specific, actionable business advice?<\/strong><br \/>The best advice I can give to a person starting a business is to stay focused, don\u2019t be discouraged by naysayers and don\u2019t get overwhelmed by the process \u2014 you\u2019re bigger than it and you can handle more than you think. Focus on small daily tasks, tackle them consistently, and over time, you\u2019ll realize you\u2019ve built something far bigger than you ever imagined. And that feeling is incredible.\u00a0\u00a0<\/p>\n<\/p><\/div>\n<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Mercuriello wondered why there wasn\u2019t a perfectly portioned pasta and sauce kit that wasn\u2019t precooked. <\/li>\n<li>She dove into market research and invested about $40,000 to launch her pasta-and-sauce brand Sausly.<\/li>\n<li>Now, the business averages $12,000 per month and is projected to see $400,000 in annual revenue. <\/li>\n<\/ul>\n<\/div>\n<p><em>This Side Hustle Spotlight Q&amp;A features Federica Mercuriello, 42, founder of <\/em><em>Sausly<\/em><em>, a business selling pasta and sauce kits made in Italy. Originally from Italy and now based in Miami, Florida, Mercuriello moved to the U.S. in 2009 on a scholarship to study civil engineering at Columbia University. Responses have been edited for length and clarity.\u00a0<\/em><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"865\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2026\/02\/SauslyFederica.jpg\" alt=\"\" class=\"wp-image-417255\"  ><figcaption class=\"wp-element-caption\">Image Credit: Sausly. Federica Mercuriello. <\/figcaption><\/figure>\n<p><em>Sign up for the\u00a0<\/em>Money Makers<em>\u00a0newsletter to get weekly, expert-backed tips to help you earn more money \u2014 from real people who founded and scaled successful businesses.\u00a0Get it in your inbox.<\/em><\/p>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/www.entrepreneur.com\/side-hustle\/moms-side-hustle-averaging-12k-a-month-sausly\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Mercuriello wondered why there wasn\u2019t a perfectly portioned pasta and sauce kit that wasn\u2019t precooked. She dove into market research and invested about $40,000 to launch her pasta-and-sauce brand Sausly. Now, the business averages $12,000 per month and is projected to see $400,000 in annual revenue. This Side Hustle Spotlight Q&amp;A features Federica<\/p>\n","protected":false},"author":1,"featured_media":48156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[32],"class_list":{"0":"post-48155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-make-money","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mom\u2019s $12K-a-Month Side Hustle Inspired By Whole Foods Trip | iSafeSpend<\/title>\n<meta name=\"description\" content=\"Key Takeaways Mercuriello wondered why there wasn\u2019t a perfectly portioned pasta and sauce kit that wasn\u2019t precooked. 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