{"id":48269,"date":"2026-03-06T01:29:00","date_gmt":"2026-03-06T01:29:00","guid":{"rendered":"https:\/\/isafespend.com\/?p=48269"},"modified":"2026-03-06T01:29:02","modified_gmt":"2026-03-06T01:29:02","slug":"he-took-natures-pantry-from-side-hustle-to-a-3-million-business","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=48269","title":{"rendered":"He Took Nature&#8217;s Pantry From Side Hustle to a $3 Million Business"},"content":{"rendered":"<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Brian Lizama is the founder and CEO of Nature\u2019s Pantry, a French sea salt company.<\/li>\n<li>Unable to find French sea salt locally, he created Nature\u2019s Pantry to offer hand-harvested, mineral-rich sea salt as a cleaner alternative to processed table salt.<\/li>\n<li>Nature\u2019s Pantry began as a side hustle in 2023, hand-filled in his kitchen, then evolved into a full-time venture with warehouse operations and thousands of retail locations.<\/li>\n<\/ul>\n<\/div>\n<p>At age 20, Brian Lizama thought his future was in medicine. He spent his days learning pre-med coursework, memorizing formulas and studying the human body. He wanted to make his parents, who were first-generation immigrants to Los Angeles from Mexico and Guatemala, proud.\u00a0<\/p>\n<p>However, financial pressures changed his life trajectory. Lizama took on a part-time job selling life insurance while he was still a full-time student, where he quickly realized he had a knack for entrepreneurship and sales.\u00a0<\/p>\n<p>\u201cI just knew I wanted to help people and make an impact on others, and at the same time, I wanted to help give back to my parents too,\u201d he tells  in a new interview.<\/p>\n<p>He eventually dropped out of college to pursue insurance full-time. By his mid-to-late 20s, he had climbed into leadership, first as a vice president and then senior vice president, managing more than 300 agents and working 16-hour days.<\/p>\n<p>After over a decade in insurance sales, in 2023, Lizama walked away from a comfortable career to build a sea salt brand, Nature\u2019s Pantry, out of his garage. \u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">Brian Lizama. Credit: Nature\u2019s Pantry<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-the-idea-for-nature-s-pantry\">The idea for Nature\u2019s Pantry<\/h2>\n<p>Lizama dove into a wellness journey in 2023 and discovered that plain, purified water often lacks minerals that help the body absorb hydration. Natural sea salt, however, provides a natural source of minerals. He did research on the best type of sea salt for hydration, which led him to French sea salt from the Celtic region of Brittany. The salt there, he found, was rich in natural minerals and traditionally hand-harvested. <\/p>\n<p>The problem was that Lizama couldn\u2019t find French sea salt at local stores when he went searching for it. \u201cThat\u2019s when I got the idea of actually creating my own brand that\u2019s going to be able to provide that French sea salt to people everywhere,\u201d he says.\u00a0<\/p>\n<p>Nature\u2019s Pantry started humbly: in his kitchen. Lizama, the founder and CEO of the company, ordered two pallets of French sea salt in August 2023. He and his father stood at the counter, hand-filling bags, weighing them and sealing them one by one. As demand grew, the kitchen operation spilled into the garage, and he brought in cousins and helpers to keep up with orders.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-early-traction\">Early traction<\/h2>\n<p>Initially, Lizama viewed Nature\u2019s Pantry as a side hustle, something small that could give people more natural ingredients in their pantry. But the early traction surprised him. By the second or third month of selling the product online, monthly revenue hit the mid\u2013four figures, then low five figures.\u00a0<\/p>\n<p>Within about two months of launching the product, in October 2023, he made a decisive move and quit his job in insurance sales. \u201cOnce I saw the results of it being sold online, and that actually, there\u2019s a lot of demand for it, I went all in on this business,\u201d he says.\u00a0<\/p>\n<p>For years, fulfillment happened at home. Lizama operated from his garage until November 2025, when he finally moved into a warehouse in Paramount, California. \u201cI didn\u2019t see it going from something small in the kitchen to actually having a warehouse,\u201d he says.<\/p>\n<p>Nature\u2019s Pantry now not only has its own warehouse where production happens, but it also has its own offices where its social media team and assistants work. The brand has expanded its offerings from French gray sea salt to HydroCelt, an electrolyte drink mix. <\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2026\/03\/Celt-Salt.jpg\" alt=\"Celt Salt products. Credit: Celt Salt\" class=\"wp-image-417711\"  ><figcaption class=\"wp-element-caption\">Nature\u2019s Pantry French gray sea salt. Credit: Nature\u2019s Pantry<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-scaling-to-3-000-stores-in-a-year\">Scaling to 3,000 stores in a year<\/h2>\n<p>Growth came from aggressive outreach and an old-school sales mentality. Lizama walked into stores in person, educating owners about French sea salt, hydration and why natural sea salt differs from typical table salt. \u201cSalt is different, you know, you can see it, you can taste it, you can touch it,\u201d he says, contrasting it with intangible life insurance.<\/p>\n<p>Face-to-face communication remains central to his philosophy: \u201cYour excitement, your passion, and your belief in your product\u2026 that alone is a huge difference compared to just sending an email and hoping they\u2019ll see it,\u201d he explains.<\/p>\n<p>One major inflection point was exhibiting at Natural Products Expo West in March 2025, where his team of six to eight people worked the booth nonstop. From that show, they secured distributors in Canada, Texas, and Chicago, and later partnered with national natural products distributor KeHE, which selected Nature\u2019s Pantry as a \u201cgolden ticket\u201d brand for its growth potential. Today, Nature\u2019s Pantry is in more than 2,000 U.S. stores plus roughly 1,000 in Canada, for a total of about 3,000 locations.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-hard-lessons-and-advice-for-founders-nbsp\">Hard lessons and advice for founders\u00a0<\/h2>\n<p>Rapid growth came with operational stress, especially in inventory. Twice, Nature\u2019s Pantry ran out of product for weeks because shipments from France, requiring 12 to 16 weeks for production, packaging and overseas transport, arrived late.\u00a0<\/p>\n<p>Lizama personally called retailers to explain the delays and promised to prevent repeats by ordering more aggressively and diversifying suppliers. \u201cWe have to have product now that we needed to order four months ago,\u201d he says, adding that they\u2019ve since secured relationships with multiple salt farmers to keep up with demand.<\/p>\n<p>Lizama\u2019s goal is to reach 20,000 stores by year-end. To achieve this, he is building a sales team to duplicate his early outreach, calling on markets across the country. \u201cIt\u2019s heavy on the outreach,\u201d he says. \u201cThat\u2019s what helped us scale from a garage to now having a warehouse.\u201d The company did $700,000 in revenue last year and is on track for $3 million in revenue this year.<\/p>\n<p>Lizama\u2019s advice for founders is to act before they have everything figured out. Rather than being paralyzed by not knowing every detail, he believes founders should move, learn from mistakes and refuse to let setbacks weigh them down.<\/p>\n<p>\u201cI\u2019m a big believer in you take the shot, go for it and figure it out along the way,\u201d he says.<\/p>\n<p><em>Sign up for <\/em>How Success Happens<em> and learn from well-known business leaders and celebrities, uncovering the shifts, strategies and lessons that powered their rise. <\/em><em>Get it in your inbox.<\/em><\/p>\n<\/p><\/div>\n<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>Brian Lizama is the founder and CEO of Nature\u2019s Pantry, a French sea salt company.<\/li>\n<li>Unable to find French sea salt locally, he created Nature\u2019s Pantry to offer hand-harvested, mineral-rich sea salt as a cleaner alternative to processed table salt.<\/li>\n<li>Nature\u2019s Pantry began as a side hustle in 2023, hand-filled in his kitchen, then evolved into a full-time venture with warehouse operations and thousands of retail locations.<\/li>\n<\/ul>\n<\/div>\n<p>At age 20, Brian Lizama thought his future was in medicine. He spent his days learning pre-med coursework, memorizing formulas and studying the human body. He wanted to make his parents, who were first-generation immigrants to Los Angeles from Mexico and Guatemala, proud.\u00a0<\/p>\n<p>However, financial pressures changed his life trajectory. Lizama took on a part-time job selling life insurance while he was still a full-time student, where he quickly realized he had a knack for entrepreneurship and sales.\u00a0<\/p>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/www.entrepreneur.com\/business-news\/natures-pantry-is-on-track-for-3-million-in-revenue\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Brian Lizama is the founder and CEO of Nature\u2019s Pantry, a French sea salt company. Unable to find French sea salt locally, he created Nature\u2019s Pantry to offer hand-harvested, mineral-rich sea salt as a cleaner alternative to processed table salt. Nature\u2019s Pantry began as a side hustle in 2023, hand-filled in his kitchen,<\/p>\n","protected":false},"author":1,"featured_media":48270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[32],"class_list":{"0":"post-48269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>He Took Nature&#039;s Pantry From Side Hustle to a $3 Million Business | iSafeSpend<\/title>\n<meta name=\"description\" content=\"Key Takeaways Brian Lizama is the founder and CEO of Nature\u2019s Pantry, a French sea salt company. 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