{"id":48338,"date":"2026-03-10T01:33:58","date_gmt":"2026-03-10T01:33:58","guid":{"rendered":"https:\/\/isafespend.com\/?p=48338"},"modified":"2026-03-10T01:33:59","modified_gmt":"2026-03-10T01:33:59","slug":"how-he-took-this-product-from-garage-hack-to-290-million-sold","status":"publish","type":"post","link":"https:\/\/isafespend.com\/?p=48338","title":{"rendered":"How He Took This Product From Garage Hack to 290 Million Sold"},"content":{"rendered":"<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>David Barnett was once a tenured philosophy professor at the University of Colorado, Boulder.<\/li>\n<li>He kept running into a persistent problem, though \u2014\u00a0his headphone wire would get tangled.<\/li>\n<li>Barnett\u2019s solution to the problem has evolved from two buttons glued to the back of his iPhone 3 to an accordion-mechanism circle that can stick to the back of an iPhone: a PopSocket.<\/li>\n<\/ul>\n<\/div>\n<p>David Barnett, 55, stumbled upon his phone accessory brand by accident. In 2010, he was a tenured philosophy professor at the University of Colorado, Boulder \u2014 more interested in questions of consciousness and the nature of reality than consumer products.\u00a0<\/p>\n<p>However, Barnett had entrepreneurial roots, calling himself \u201ca little hustler\u201d as a child. \u201cI was often inventing products and making up businesses, always trying to make a buck,\u201d he tells  in a new interview.\u00a0<\/p>\n<p>It was a small daily annoyance \u2014\u00a0tangled headphone cords in his pocket \u2014\u00a0that tugged him back to his entrepreneurial instincts.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><figcaption class=\"wp-element-caption\">David Barnett. Credit: PopSockets<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-how-popsockets-came-to-be\">How PopSockets came to be<\/h2>\n<p>One day, frustrated by a knotted headphone cord, Barnett drove to a Joann Fabric store in Boulder and hacked together a solution just for himself. In his garage, he glued two clothing buttons, one-inch in diameter and spaced apart, on the back of his small iPhone 3. He then wrapped his headphone wire around the buttons to keep it from tangling.\u00a0<\/p>\n<p>\u201cVoila, I had a solution for myself,\u201d he recalls. \u201cBut my friends and family, they all thought it was absurd and made fun of me.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"540\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2026\/03\/PopSockets-Original.jpg\" alt=\"PopSockets original. Credit: PopSockets\" class=\"wp-image-418442\"  ><figcaption class=\"wp-element-caption\">PopSockets original. Credit: PopSockets<\/figcaption><\/figure>\n<p>That skepticism pushed him to imagine a more refined version: buttons that could expand and collapse flush into a case while offering multiple functions as a stand, grip and clip. He got inspiration from collapsible colanders in his kitchen, usually made out of silicone. <\/p>\n<p>\u201cIt turned out to be a lot harder than I imagined, miniaturizing that mechanism,\u201d he discloses. \u201cIt\u2019s not easy to miniaturize at all, given the physics of it.\u201d<\/p>\n<p>So Barnett taught himself 3D computer-aided design software and started sending off models to a prototyper in China. Within three or four weeks, he would receive the prototypes. \u201cI would be devastated each time,\u201d Barnett says of those early models. It ultimately took \u201cprobably 60, 70 rounds, hundreds and hundreds of prototypes\u201d before Barnett had an accordion-mechanism circle that could stick to the back of a phone \u2014\u00a0a PopSocket.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"704\" width=\"1024\" src=\"https:\/\/isafespend.com\/wp-content\/uploads\/2026\/03\/Kick-Out-PopWallet.jpg\" alt=\"Kick-Out PopWallet+. Credit: PopSockets\" class=\"wp-image-418443\"  ><figcaption class=\"wp-element-caption\">Kick-Out PopWallet+. Credit: PopSockets<\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-realizing-the-product-could-sell\">Realizing the product could sell<\/h2>\n<p>As Barnett was sending out prototypes, his ambitions quietly shifted from solving his own problem to seeing if he could get a product on a peg in a store.\u00a0<\/p>\n<p>The turning point came in the quad at the University of Colorado, Boulder. Barnett, still teaching philosophy, was walking across campus with \u201ccrazy-looking, accordion-based buttons\u201d stuck to the back of his phone when a group of middle school students stopped him. The kids asked him what the buttons were, and he showed them how the buttons expanded and collapsed.\u00a0<\/p>\n<p>\u201cI watched their jaws drop, and their eyes got big,\u201d he says. \u201cI knew that look. With that look, I could probably sell a few of these.\u201d Even as friends and family told him that PopSockets were \u201cthe stupidest thing they had ever seen,\u201d the kids\u2019 reaction kept him going.\u00a0<\/p>\n<p>Barnett initially wanted to sell a few thousand PopSockets and pay for his expenses. However, as the product became more popular and he saw people\u2019s reactions, his ambition started to change. He has now sold over 290 million PopSockets.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-launching-a-kickstarter-campaign\">Launching a Kickstarter campaign<\/h2>\n<p>Barnett incorporated PopSockets in 2011, launched a Kickstarter campaign in 2012 and sold his first products in 2014. The crowdfunding effort reflected his unconventional approach \u2014\u00a0he danced in a video for his campaign. \u201cThe point of my campaign was to have fun and not be a traditional, just purely utility-based sort of product,\u201d he says. \u201cI wanted to have fun with it.\u201d<\/p>\n<p>The fun, irreverent video worked \u2014\u00a0within days, Barnett was hearing from people in Japan and Europe who had seen the video and the campaign. \u201cIt worked for getting the word out,\u201d he says.\u00a0<\/p>\n<p>Barnett ultimately raised $15,000 to $17,000 with the campaign, which he notes was gone in a matter of weeks. He relied on his savings to pull PopSockets together, several hundred thousand dollars of his own money.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-deciding-to-walk-away-and-making-a-critical-change\">Deciding to walk away and making a critical change<\/h2>\n<p>At the time of the Kickstarter campaign, Barnett was a tenured professor at the University of Colorado, Boulder, making around $70,000 a year. Walking away was a slow, painful decision.\u00a0<\/p>\n<p>\u201cTenured professors, they don\u2019t give up their jobs easily,\u201d he says. \u201cIt\u2019s an amazing job, and it\u2019s not something to just give up.\u201d<\/p>\n<p>Friends with business and law backgrounds warned Barnett that he needed a source of income, and he shouldn\u2019t give up his day job. Still, around 2014, as sales began to pick up, Barnett transitioned fully into running PopSockets.\u00a0<\/p>\n<p>The product almost didn\u2019t take off \u2014\u00a0until Barnett made one crucial change. His original retail strategy was to sell PopSockets in pairs for $10, so customers could use two units to wrap their headphones. He watched shoppers at a Boulder toy and kite store pick up the packs, stare blankly, then put them back. \u201cNobody was buying them,\u201d he admits. \u201cThey didn\u2019t understand it.\u201d<\/p>\n<p>Then came his \u201caha\u2019 moment: sell a single PopSocket instead, keep the price at $10 and show a hand diagram on the packaging to highlight the grip function. \u201cI offered people half the product for the same price and just remarketed it, and it just blew up,\u201d he says. \u201cWe sold 10, 20 times as many each week with the new presentation.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-three-vectors-of-virality\">The three vectors of virality<\/h2>\n<p>PopSockets became profitable by the end of its first year, with \u201cexplosive growth\u201d month over month. The company was eventually named the second-fastest-growing company in the U.S. by Inc. in 2018.<\/p>\n<p>That growth was fueled by PopSockets going viral. There were three main vectors, or dimensions, of that virality, Barnett explains. First, celebrities in Los Angeles, including the Kardashians and Gigi Hadid, began using PopSockets, driving a visible sales hotspot around Hollywood.\u00a0<\/p>\n<p>Second, PopSockets would sell products to middle schools at wholesale prices, and the schools would sell them to the students. \u201cThe students loved them, and they would take them home and infect the rest of the family with the virus,\u201d Barnett jokes. \u201cSo their brothers and sisters would see them and their parents would start using them.\u201d<\/p>\n<p>Third, the promotional\u2011products industry embraced PopSockets as a low\u2011cost, logo\u2011bearing item that would be out in public for hours on the back of people\u2019s phones. \u201cThey want to put their logos on our products and give them away as gifts or somehow get them into people\u2019s hands,\u201d Barnett says. He distributed tens of thousands of units through that channel alone, all before the company spent meaningfully on traditional marketing.<\/p>\n<p>As the product went viral, major retailers followed. Barnett went to the Consumer Electronics Show in 2014 and 2015, grabbing anyone who walked by and demonstrating the grip until the hall closed each night. That effort landed early deals with T-Mobile and Sam\u2019s Club.\u00a0<\/p>\n<p>After PopSockets caught fire, \u201cthe retailers came to us,\u201d Barnett says. Walmart, Best Buy, Target and Apple all added the product to their stores, helping the brand reach about 70,000 retail doors before the pandemic.\u00a0<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-advice-for-founders\">Advice for founders<\/h2>\n<p>For founders, Barnett\u2019s most concrete advice is simple: \u201cStart small and don\u2019t quit your day job unless you\u2019re independently wealthy.\u201d He nearly went bankrupt multiple times and stresses the importance of using nights and weekends to validate a product before scaling.\u00a0<\/p>\n<p>\u201cSure, it\u2019s okay to dream big, but don\u2019t start big,\u201d he says. \u201cJust try to sell one product, one service, whatever it is. Perfect your product before you start scaling it out.\u201d<\/p>\n<\/p><\/div>\n<div>\n<div class=\"tw:border-b tw:border-slate-200 tw:pb-4\">\n<h2 class=\"tw:mt-0 tw:mb-1 tw:text-2xl tw:font-heading\">Key Takeaways<\/h2>\n<ul class=\"tw:font-normal tw:font-serif tw:text-base tw:marker:text-slate-400\">\n<li>David Barnett was once a tenured philosophy professor at the University of Colorado, Boulder.<\/li>\n<li>He kept running into a persistent problem, though \u2014\u00a0his headphone wire would get tangled.<\/li>\n<li>Barnett\u2019s solution to the problem has evolved from two buttons glued to the back of his iPhone 3 to an accordion-mechanism circle that can stick to the back of an iPhone: a PopSocket.<\/li>\n<\/ul>\n<\/div>\n<p>David Barnett, 55, stumbled upon his phone accessory brand by accident. In 2010, he was a tenured philosophy professor at the University of Colorado, Boulder \u2014 more interested in questions of consciousness and the nature of reality than consumer products.\u00a0<\/p>\n<p>However, Barnett had entrepreneurial roots, calling himself \u201ca little hustler\u201d as a child. \u201cI was often inventing products and making up businesses, always trying to make a buck,\u201d he tells  in a new interview.\u00a0<\/p>\n<\/p><\/div>\n<p>Read the full article <a href=\"https:\/\/www.entrepreneur.com\/building-a-business\/he-created-popsockets-from-his-garage-sold-over-290-million\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways David Barnett was once a tenured philosophy professor at the University of Colorado, Boulder. He kept running into a persistent problem, though \u2014\u00a0his headphone wire would get tangled. Barnett\u2019s solution to the problem has evolved from two buttons glued to the back of his iPhone 3 to an accordion-mechanism circle that can stick<\/p>\n","protected":false},"author":1,"featured_media":48339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[32],"class_list":{"0":"post-48338","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-investing","8":"tag-featured"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How He Took This Product From Garage Hack to 290 Million Sold | iSafeSpend<\/title>\n<meta name=\"description\" content=\"Key Takeaways David Barnett was once a tenured philosophy professor at the University of Colorado, Boulder. 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