The boycott of Bud Light is by no means over — but an end may be in sight.
Sales have fallen sharply since transgender star Dylan Mulvaney made a social-media post about a personalized can of Bud Light, triggering anger as well as confusion from the brand’s customers. That’s hit the company’s bottom line: in the second quarter, Anheuser-Busch InBev’s operating profit in North America on a comparable basis fell 27% to $1 billion, as revenue declined by 9% to $3.95 billion and volumes skidded by 14%.
Deutsche…
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